Braman Auto Parts

Braman Motorcars, located at 2901 Okeechobee Boulevard in West Palm Beach, is the go-to place for apparel and automotive accessories through their e-commerce website, www.bramanautoparts.com, and through e-Bay store. Braman offers branded merchandise and apparel for Audi, BMW, Bentley, Mini, Porsche and Rolls Royce.

Objective

Braman Auto Parts entered the market with a strong brand behind it, but faced a common—and critical—problem: standing out in a crowded, highly competitive eCommerce landscape.

Auto parts websites are often difficult to navigate, visually cluttered, and built for inventory—not for user experience or conversion. Braman needed a digital storefront that reflected the premium nature of the brands they represent, while also making it easy for customers to find and purchase products quickly.

At the same time, as a new eCommerce property, they had little to no search visibility—making it difficult to generate consistent traffic and sales without a strong digital foundation.

Project Solution

THAT Agency approached the project with a focus on differentiation, usability, and scalability.

We designed a custom eCommerce experience that broke away from the typical auto parts aesthetic—introducing a clean, modern interface inspired by the luxury automotive brands Braman represents. The design emphasized clarity and product visibility, while maintaining a sleek, high-performance feel consistent with the vehicles themselves.

On the functionality side, we implemented a robust eCommerce platform capable of handling a large and complex product catalog. Advanced search capabilities, streamlined customer management, and integrated reporting tools were built to support both the user experience and internal operations.

To address visibility, we ensured the site was structured for search from the ground up, then executed ongoing SEO and paid search strategies to build authority, drive traffic, and accelerate early growth.

Results

The result was a high-performing eCommerce platform that aligned with Braman’s brand while delivering a significantly improved user experience.

Customers were able to more easily find, evaluate, and purchase products—reducing friction and supporting stronger conversion performance. Internally, the platform provided the tools and insights needed to manage inventory, track performance, and scale operations effectively.

From a growth perspective, Braman began to establish a foothold in search, generating steady increases in traffic and sales through both organic and paid channels.

More importantly, the business moved from launching a new site to building a sustainable, scalable revenue channel—positioned to compete in a crowded market with a differentiated digital experience.

According to Wards 500 magazine, Braman Motorcars is the 3rd most successful dealership of 18,000 locations nationally and we dominate the most competitive market in the world; South Florida for Bentley, BMW, MINI, Porsche and Rolls-Royce. Do I have your attention now? Being responsible for the continued success and development of the Advertising and Marketing for the dealerships requires forward strategies that outpace the competition in all media formats. For our strategic online success, we utilize That Agency exclusively to win continuously on a daily, monthly and annual basis. We have been with them for a number of years now and consider their size and competence of their people as an asset to our success. I highly recommend Bill, Michelle and the team at That Agency for solid results and out-of-box thinking to not only beat the competition, but to devastate and dominate it.

Daniel Bayard

Marketing, Advertising & Business Development Manager

Let’s Build Something That Works.

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West Palm Beach, FL

(561) 832-6262

info@thatagency.com

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(719) 960-0665