Rolls-Royce Motor Cars Palm Beach

Rolls-Royce Motor Cars Palm Beach, recently named National and Global ‘Dealer of the Year’, has been serving South Florida and beyond for more than 30 years as an authorized Rolls-Royce location, based in West Palm Beach, FL. Their professional, highly-trained staff values their client’s time, and is committed to ensuring they find the most suitable new or pre-owned luxury vehicle for their lifestyle. Their clients can enjoy a world-class experience at our service location, where they will consistently meet parts needs on-time, and our after sales and lifestyle vehicle selection will fulfill their client’s performance auto aspirations in a manner that is uniquely Braman.

THAT Agency has been the agency of record for Rolls-Royce Motor Cars Palm Beach, providing them with ongoing digital marketing services, including search engine optimizations, paid search, and SMO marketing services.

Objective

As a globally recognized luxury dealership and award-winning “Dealer of the Year,” Rolls-Royce Motor Cars Palm Beach operates in a highly selective market where visibility, precision targeting, and brand consistency are critical.

Despite their strong reputation, their digital marketing efforts needed greater alignment and refinement. Search campaigns were too broad, limiting efficiency and wasting spend, while organic visibility required a more structured approach to compete at both the local and national level.

At the same time, maintaining a consistent, high-end brand presence across digital channels—especially social media—was essential to match the expectations of a luxury audience and reinforce their market position.

Project Solution

THAT Agency partnered as the agency of record, implementing a coordinated strategy across organic search, paid media, and social channels.

On the SEO side, we developed an ongoing optimization program focused on improving both local and organic rankings. This included technical enhancements, content development, authority-building strategies, and continuous performance tracking to ensure sustained growth.

For paid search, we restructured campaigns to eliminate wasted spend and focus on precision targeting—narrowing in on high-intent audiences based on geographic and behavioral signals tied directly to Rolls-Royce buyers.

Across social media, we established a unified brand presence designed to reflect the exclusivity and sophistication of the Rolls-Royce experience. This included curated content, active community management, and strategic engagement initiatives to strengthen audience connection and visibility.

Results

The impact was both measurable and strategic.

Organic and local search efforts drove a 44% increase in growth year-over-year, strengthening visibility in a highly competitive luxury automotive market. Paid search campaigns became more efficient and performance-driven, reaching qualified buyers with greater precision and improving overall return on ad spend.

On social, the brand achieved engagement rates exceeding 17%, significantly outperforming the industry benchmark of 7–12%—a clear indicator that the content and strategy were resonating with the right audience.

More importantly, Rolls-Royce Motor Cars Palm Beach established a more controlled, data-driven marketing engine—one that not only supports ongoing growth but reinforces their position as a leader in the luxury automotive space.

According to Wards 500 magazine, Braman Motorcars is the 3rd most successful dealership of 18,000 locations nationally and we dominate the most competitive market in the world; South Florida for Bentley, BMW, MINI, Porsche and Rolls-Royce. Do I have your attention now? Being responsible for the continued success and development of the Advertising and Marketing for the dealerships requires forward strategies that outpace the competition in all media formats. For our strategic online success, we utilize That Agency exclusively to win continuously on a daily, monthly and annual basis. We have been with them for a number of years now and consider their size and competence of their people as an asset to our success. I highly recommend Bill, Michelle and the team at That Agency for solid results and out-of-box thinking to not only beat the competition, but to devastate and dominate it.

Daniel Bayard

Marketing, Advertising & Business Development Manager

Let’s Build Something That Works.

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