Paid Advertising (PPC) Services

Paid Advertising Services Built to Drive Qualified Traffic, Lower Cost Per Acquisition, and Generate Measurable Revenue Growth

Partner with a PPC agency focused on revenue-first optimization, not vanity metrics. From Google Ads and Facebook Ads to LinkedIn and display advertising, we build campaigns that deliver profitable growth.

Paid Advertising Services Built for Performance and Profitability

Our paid advertising services help businesses generate qualified leads and sales through strategic, data-driven campaign management across Google Ads, Facebook (Meta) Ads, LinkedIn, and other platforms. As a full-service PPC agency, we combine platform expertise, conversion optimization, and advanced analytics to maximize your return on ad spend.

Unlike agencies that focus only on driving clicks, we prioritize revenue-first optimization—building campaigns that attract the right audience, convert at higher rates, and scale profitably. Every dollar of ad spend is tracked, tested, and optimized for maximum business impact.

Paid Advertising Results That Drive Real Business Growth

We don’t just run ads—we engineer profitable growth systems that deliver measurable ROI.

562% year-over-year revenue increase through strategic Google Ads optimization and conversion rate improvements
9.2 ROAS achieved for eCommerce clients through advanced campaign restructuring and audience targeting
67% reduction in cost per conversion while increasing conversion rates by 186%
303% increase in return on ad spend through ongoing optimization and strategic bid management

Our paid advertising strategies are designed to deliver profitable customer acquisition—not just traffic.

Paid Advertising for Your Business

Our paid advertising services are built for businesses that want predictable, scalable customer acquisition.

We work with:

Local businesses driving calls, form fills, and appointments
Multi-location companies managing paid campaigns across territories
eCommerce brands increasing sales and improving customer acquisition costs
B2B service providers generating qualified leads and pipeline growth
Lead generation businesses optimizing cost per lead and lead quality

Every strategy is customized to your business model, profit margins, and growth goals.

Why Choose THAT Agency for Paid Advertising?

Most PPC agencies focus on metrics that don’t drive business growth. Our approach is different: we optimize for revenue and profitability.

Revenue-first optimization prioritizing ROAS and customer acquisition efficiency over vanity metrics
AI-powered execution with human oversight combining platform automation with strategic expertise
Full-funnel strategy optimizing ads, landing pages, and post-click experience
First-party data integration leveraging your CRM and customer data for better targeting
Transparent reporting showing exactly how paid advertising contributes to revenue

We focus on profitable growth that scales—not just spending more to get more.

Our Paid Advertising Services

Full-Service PPC Management Across Every Major Platform

Our paid advertising services cover strategy, execution, optimization, and reporting across all major paid channels. We combine platform expertise with conversion optimization to maximize every dollar of ad spend.

Google Ads Management

Google Ads remains the highest-intent paid channel for most businesses, capturing users actively searching for solutions.

Google Ads services include:

Search campaigns targeting high-intent keywords
Performance Max campaigns leveraging AI across Google’s network
Shopping campaigns for eCommerce product promotion
Display and remarketing campaigns for awareness and retargeting
YouTube Ads for video advertising
Local Services Ads for service businesses

Goal: Capture high-intent traffic and convert searches into customers at profitable costs.

Facebook & Instagram (Meta) Ads

Meta’s advertising platform offers unparalleled targeting precision based on demographics, interests, and behaviors.

Meta Ads services include:

Interest and behavior-based targeting
Custom audiences from website visitors, email lists, and CRM data
Lookalike audiences to find new customers similar to your best buyers
Dynamic product ads for eCommerce retargeting
Lead generation campaigns with native forms
Advantage+ AI-powered campaign optimization

Goal: Reach your ideal customers where they spend time and drive cost-effective conversions.

LinkedIn Ads

For B2B companies, LinkedIn offers the most precise professional targeting available.

LinkedIn Ads services include:

Sponsored Content in news feeds
InMail campaigns for direct outreach
Lead Gen Forms for frictionless conversions
Account-based marketing (ABM) targeting
Retargeting engaged professionals

Goal: Generate qualified B2B leads from decision-makers and influencers.

Landing Page Optimization

Your ad is only as good as the page it sends traffic to.

Landing page services include:

Conversion-focused page design and messaging
A/B testing to improve conversion rates
Mobile optimization for cross-device performance
Speed optimization reducing page load time
Form optimization minimizing friction

Goal: Turn more clicks into customers through optimized post-click experience.

Campaign Strategy & Structure

Proper account structure is critical for AI optimization and campaign performance.

Strategy services include:

Account architecture optimized for learning and scaling
Conversion tracking and enhanced conversion setup
Audience segmentation and targeting strategy
Budget allocation across campaigns and platforms
Bid strategy selection and optimization

Goal: Build a foundation that allows campaigns to learn, scale, and perform efficiently.

Audience Targeting & Retargeting

Reaching the right people at the right time dramatically improves campaign performance.

Targeting services include:

Customer Match lists from your CRM
Website visitor retargeting and remarketing
Custom intent audiences based on search behavior
In-market audiences showing purchase intent
Demographic and geographic targeting

Goal: Maximize relevance and conversion rates through precise audience targeting.

Performance Tracking & Optimization

Continuous testing and optimization separate winning campaigns from wasted budgets.

Optimization services include:

Daily bid management and budget optimization
Ad creative testing and refresh
Keyword performance analysis and negative keyword management
Conversion rate optimization through landing page testing
ROAS tracking and attribution modeling

Goal: Continuously improve campaign performance and lower customer acquisition costs.

Ready to Drive Profitable Growth with Paid Advertising?

Let’s Build a PPC Strategy That Maximizes Your Return on Ad Spend

Partner with a PPC agency that focuses on revenue, profitability, and scalable customer acquisition. Let’s create a paid advertising strategy tailored to your business goals.

National Paid Advertising Services with Local Market Expertise

Our PPC agency serves businesses nationwide while maintaining deep expertise in key markets including:

South Florida: Fort Lauderdale, Boca Raton, West Palm Beach, Miami
Colorado: Colorado Springs, Denver metro area

We understand both national advertising best practices and local market nuances to drive results at any scale.

West Palm Beach, FL

Colorado Springs, CO

Ready to Scale Profitable Customer Acquisition?

Fill out the form below to connect with our PPC specialists and discover how strategic paid advertising can drive predictable, profitable growth.

Our Paid Advertising Process

1. Strategy & Account Setup

We start by understanding your business model, profit margins, and customer lifetime value to build profitable campaigns.

This includes:

Goal setting and KPI definition (ROAS, CPA, LTV)
Conversion tracking implementation
Account structure optimization
Audience research and targeting strategy
Competitor analysis and market positioning

2. Campaign Launch & Optimization

We build, launch, and continuously optimize campaigns based on performance data.

This includes:

Campaign and ad group creation
Ad copywriting and creative development
Landing page optimization
Bid strategy implementation
A/B testing across ads, audiences, and landing pages

3. Scaling & Ongoing Management

We scale what works and eliminate what doesn’t to maximize profitable growth.

This includes:

Daily monitoring and optimization
Budget reallocation to high-performing campaigns
Audience expansion and new campaign testing
Monthly performance reporting and strategic reviews
Proactive recommendations for improvement

Paid Advertising Integrated with Your Marketing Strategy

Paid advertising works best when integrated with your other marketing channels.

Paid Ads + SEO: Dominate search results with both organic and paid visibility
Paid Ads + Content Marketing: Use content to nurture leads generated from paid campaigns
Paid Ads + Email Marketing: Build audiences for retargeting and lookalike campaigns
Paid Ads + CRM: Feed first-party data back into targeting for better results
Paid Ads + Social Media: Amplify organic social presence with paid promotion

When paid advertising supports your full marketing ecosystem, every channel performs better.

Frequently Asked Questions About Our Paid Advertising Services

Your PPC Questions Answered

Have questions about PPC management, platform selection, or advertising costs? Here are answers to the most common questions businesses ask when partnering with a PPC agency.

What is PPC and how does it work?

PPC (pay-per-click) is a digital advertising model where you pay only when someone clicks your ad. Ads appear in search results (Google Ads), social feeds (Facebook, LinkedIn), or across websites (display advertising).

At THAT Agency, we manage every aspect of PPC—from strategy and campaign setup to optimization and reporting—ensuring your ad spend drives maximum return on investment.

How much should I budget for paid advertising?

Ad spend budgets vary based on industry, competition, and goals. As general guidance:

Google Ads: Minimum $1,500-$2,000/month for meaningful results
Facebook/Meta Ads: Minimum $300-$500/month recommended
LinkedIn Ads: Minimum $3,000-$5,000/month due to higher CPCs
Multi-channel campaigns: $5,000+ monthly for comprehensive coverage

These are ad spend budgets only—management fees are separate and based on scope of work.

What’s the difference between Google Ads and Facebook Ads?

Google Ads captures high-intent users actively searching for solutions—people who know they have a problem and are looking for answers.

Facebook Ads reaches users based on demographics, interests, and behaviors before they’re actively searching—effective for awareness, consideration, and retargeting.

Both platforms serve different purposes. Most businesses benefit from using both strategically.

How long does it take to see results from PPC?

PPC can drive traffic immediately, but optimization for profitability takes time:

Week 1-2: Initial traffic and data collection
Week 3-4: First round of optimizations based on performance
Month 2-3: Campaigns mature and performance stabilizes
Month 4+: Scaling profitable campaigns and expanding reach

Most accounts see best results after 90 days of consistent optimization.

How do you measure PPC success?

We focus on metrics that impact your bottom line:

Return on Ad Spend (ROAS): Revenue generated per dollar spent
Cost Per Acquisition (CPA): Cost to acquire one customer
Conversion Rate: Percentage of clicks that convert
Customer Lifetime Value (CLV): Long-term value of acquired customers
Qualified Lead Volume: Number of sales-ready leads generated

You’ll receive transparent reporting showing exactly how paid advertising contributes to revenue.

What platforms do you manage?

We manage campaigns across all major paid advertising platforms:

Google Ads (Search, Shopping, Display, Performance Max, YouTube)
Facebook & Instagram (Meta) Ads
LinkedIn Ads
Microsoft (Bing) Ads
Display and programmatic advertising

Platform recommendations are based on where your customers are and what drives the best ROI for your business.

Do you provide landing page optimization?

Yes—landing page performance is critical to campaign success. We offer landing page audits, optimization recommendations, and in some cases, landing page design and development to improve conversion rates.

Even small improvements in landing page conversion rates can dramatically improve overall ROAS.

How often do you optimize campaigns?

PPC requires ongoing optimization to maintain and improve performance:

Daily: Bid adjustments, budget management, and performance monitoring
Weekly: Ad testing, keyword refinement, and audience optimization
Monthly: Strategic reviews, reporting, and proactive recommendations

Continuous optimization separates profitable campaigns from wasted budgets.

Can you work with my existing campaigns?

Yes—we can audit and take over existing campaigns to improve performance. We’ll analyze your current setup, identify opportunities, and implement optimizations to increase ROAS and lower acquisition costs.

Many clients come to us after poor results with previous agencies or in-house management.

How do I get started with paid advertising services?

Getting started is straightforward:

Schedule a consultation to discuss your goals, current situation, and budget
Account audit where we analyze existing campaigns or competitive landscape
Custom strategy proposal with platform recommendations, budget allocation, and projected outcomes
Onboarding and launch where we build and launch optimized campaigns

From there, we focus on driving profitable customer acquisition at scale.

What Our Clients Say About Us

Discover why businesses trust THAT Agency for paid advertising services that drive measurable growth and profitability.

Amine Aghzafi

THAT Agency continues to provide valuable guidance on how to strengthen visibility across both traditional search engines and the rapidly expanding AI platforms. In a digital landscape that evolves quickly, it has become clear that brands need partners who understand how to optimize for every discovery channel, not just Google. Their leadership has helped clarify how different AI engines such as ChatGPT, Perplexity, Grok and others each rely on unique optimization elements to rank and surface content effectively. This insight has given us a clearer path forward and a stronger understanding of how AI-driven traffic will grow. With more than 21 years serving clients throughout Florida and Colorado, THAT Agency’s experience and forward-thinking approach are evident in the quality of their direction and industry expertise.

Shari Cedar

Bill and his team at THAT Agency are exceptional. They take a hands-on approach that actually moves the needle — and in the digital world, that’s saying a lot. What really stands out is how deeply they understand the nuances of my business. They pay attention to the details, they listen, and they tailor everything to what we actually need. Their support has made a real difference, and I’m genuinely grateful for their partnership.

Tania Ochoa

Working with THAT Agency has been a fantastic experience. Their strategy, design work and attention to detail exceeded my expectations. They took the time to understand my goals and delivered campaigns that actually produced measurable growth. Excellent communication with a talented team!

Mansa Smith

We had the pleasure of working with That Agency, led by Bill, and the experience has been outstanding. Their team delivered a sleek, modern website design that perfectly represents our brand while also implementing a smart digital marketing strategy that’s already driving results. Bill and his team are professional, creative, and attentive to every detail. Highly recommended for anyone looking to elevate their online presence.

Dee Egizio

Bill and Hannah were very generous with their time and made understanding my social media campaigns and website design so easy. I wish I had reached out sooner after covid to get my business back up and running properly!! Thank you THAT Agency!!

Craig Glover

THAT agency has an excellent reputation for quality work that attracts customers. My company engaged their team to recreate our website and make it easier for customers to find us. THAT has been a pleasure to work with to improve our social media impact.

Dylan Gillette

That Agency has provided an excellent marketing service for my companies. The onboarding process is very thorough and it collects a lot of information needed to eliminate the busy work required from the business owner which is a huge win! There overall process seems incredibly thought out and efficient. Overall I have had a great experience working with That Agency!

Samuel Conkright

THAT Agency Colorado Springs has been tremendous to work with. After three months we are already showing up in the AI results using their GEO strategy.

Simon Larson

We’ve been working with THAT Agency for over a year, and their digital marketing expertise has truly transformed our business. From SEO to social media management, their team is knowledgeable, responsive, and dedicated to achieving outstanding results. Their innovative strategies have significantly increased our online visibility and lead generation. Highly recommend them for any business looking to elevate their digital presence!

Ashley Ojea

I recently had the pleasure of working with THAT Agency, and I am thoroughly impressed with their expertise in digital marketing and web development. Their team of professionals excels in creating custom, SEO-friendly websites that not only look great but also perform exceptionally well. THAT Agency’s proficiency in social media marketing, PPC advertising, and content creation has significantly boosted our online presence and generated high-quality leads. They are a top-notch digital marketing agency dedicated to delivering results and ensuring client satisfaction. If you’re looking for a reliable partner to elevate your brand’s online visibility, I highly recommend THAT Agency.

Paid Advertising (PPC) Services

Paid Advertising Services Built for Performance and Profitability

Paid Advertising Results That Drive Real Business Growth

Paid Advertising for Your Business

Why Choose THAT Agency for Paid Advertising?