Video Marketing Services

Video Marketing Services Built to Engage Audiences, Communicate Your Message, and Drive Conversions

Partner with a video marketing agency focused on business outcomes, not just production quality. We create strategic video content that captures attention, builds trust, and drives measurable results across every platform.

Video Marketing Services Built for Engagement and Conversions

Our video marketing services help businesses create compelling video content that drives engagement, increases conversions, and generates positive ROI. As a full-service video marketing agency, we combine strategic planning, professional production, and multi-channel distribution to create video programs that support your business goals.

Unlike production companies that focus only on filmmaking, we prioritize marketing strategy, conversion optimization, and measurable business outcomes—creating videos that look great AND deliver results. Every video we produce is designed to serve a specific marketing objective and drive action.

Video Marketing Results That Drive Real Business Impact

We don’t just produce videos—we create strategic content that delivers measurable growth.

82% of marketers report positive ROI from video marketing campaigns
93% of marketers say video increases user understanding of products and services
80% conversion rate increase on landing pages with explainer videos
87% of marketers say video has directly increased sales
86% of marketers confirm video helps generate qualified leads

Our video strategies are designed to drive engagement, conversions, and revenue—not just views.

Video Marketing for Your Business

Our video marketing services are built for businesses that want to turn video content into a strategic growth channel.

We work with:

Product companies demonstrating features and benefits through explainer videos
Service businesses building trust through testimonial and case study videos
eCommerce brands driving conversions with product videos and shoppable content
B2B companies educating buyers and generating leads through thought leadership
Local businesses building community awareness and customer relationships

Every video strategy is customized to your audience, platforms, and business objectives.

Why Choose THAT Agency for Video Marketing?

Most video production focuses on aesthetics over results. Our approach is different.

Strategy-first approach aligning video with business objectives and customer journey
Conversion-focused production prioritizing clear messaging and calls-to-action
Platform-specific optimization tailoring content for each channel’s unique requirements
Multi-format content creation producing short-form, long-form, and interactive videos
Integrated distribution strategy maximizing reach across web, social, email, and ads
Performance analytics tracking metrics that matter to your business

We focus on video that drives business outcomes—traffic, leads, sales, and growth.

Our Video Marketing Services

Comprehensive Video Strategy, Production, and Distribution

Our video marketing services cover every aspect of creating, optimizing, and distributing video content that drives results. From strategy and scriptwriting to production and multi-channel distribution, we create integrated video programs that deliver measurable ROI.

Video Strategy & Planning

We develop data-driven video strategies aligned with your business goals and audience behavior.

What’s included:

Business objectives and KPI definition
Audience research and content planning
Platform selection based on where your audience watches
Content calendar and production roadmap
Budget allocation and resource planning
Success metrics and measurement framework

Goal: Create a scalable video roadmap that drives consistent engagement and conversions.

Explainer & Product Videos

Explainer videos can increase landing page conversions by up to 80%.

Explainer video services include:

Animated explainer videos simplifying complex concepts
Product demonstration videos showing features and benefits
How-to and tutorial videos educating customers
Onboarding videos improving user adoption
Comparison videos helping buyers make decisions

Goal: Increase product understanding and drive conversion rates.

Commercial & Brand Videos

Professional commercial videos establish brand identity and drive awareness.

Commercial video services include:

Broadcast TV commercials for traditional media
Brand story videos communicating your mission and values
Company overview videos introducing your business
Event videos documenting and promoting events
Corporate videos for internal and external communications

Goal: Build brand awareness and emotional connection with your audience.

Customer Testimonial & Case Study Videos

Testimonial videos are among the most effective content for influencing purchase decisions.

Testimonial video services include:

Customer success stories showcasing real results
Video testimonials building trust and social proof
Case study videos demonstrating ROI
Client interview videos capturing authentic experiences

Goal: Build credibility and trust that drives conversions.

Short-Form Video Content

Short-form video remains the key format for brand awareness in 2026.

Short-form video services include:

Instagram Reels (15-90 seconds)
TikTok videos optimized for the platform
YouTube Shorts (under 60 seconds)
LinkedIn video content for B2B engagement
Social media ads driving traffic and conversions

Goal: Maximize reach and engagement through platform-optimized short-form content.

Social Media Video Content

Video posts generate 35% higher engagement than static content on social media.

Social video services include:

Platform-specific video creation optimized for each channel
Behind-the-scenes content humanizing your brand
User-generated content campaigns leveraging customer videos
Live streaming for real-time audience engagement
Interactive and shoppable videos driving direct sales

Goal: Drive social engagement and expand reach through shareable video content.

Video SEO & Distribution

Strategic distribution maximizes video ROI across all channels.

Distribution services include:

YouTube optimization for search and discovery
Website video integration increasing engagement and conversions
Email video marketing boosting open and click rates
Paid video advertising (YouTube Ads, Facebook/Instagram Video Ads)
Video hosting and analytics (Wistia, Vimeo, YouTube)

Goal: Maximize reach and impact through strategic multi-channel distribution.

Ready to Create Video Content That Drives Engagement and Revenue?

Let’s Build a Video Marketing Strategy That Converts Viewers Into Customers

Partner with a video marketing agency that focuses on strategy, conversion optimization, and measurable ROI. Let’s create video content tailored to your business goals.

National Video Marketing Services with Local Production Expertise

Our video marketing agency serves businesses nationwide while maintaining production capabilities in key markets including:

South Florida: Fort Lauderford, Boca Raton, West Palm Beach, Miami
Colorado: Colorado Springs, Denver metro area

We understand both national video trends and local production requirements to create content that resonates.

West Palm Beach, FL

Colorado Springs, CO

Ready to Build a Video Marketing Strategy That Drives Results?

Fill out the form below to connect with our video marketing specialists and discover how strategic video content can drive engagement, conversions, and revenue.

Our Video Marketing Process

1. Strategy & Pre-Production

We start by understanding your goals and planning video content that drives results.

This includes:

Business objectives and target audience definition
Creative concept development and storyboarding
Script writing and messaging refinement
Location scouting and talent casting
Production planning and logistics

2. Production & Filming

We execute professional video production with attention to quality and brand consistency.

This includes:

Professional filming with high-end equipment
Professional lighting and sound
Multiple takes and angle variations
On-set direction and performance optimization
Drone footage and specialty shots when needed

3. Post-Production & Optimization

We deliver polished video content optimized for each distribution channel.

This includes:

Professional editing and color correction
Motion graphics and animation
Sound design and music integration
Multiple format exports for different platforms
Captions and accessibility features
Performance tracking and optimization

Video Marketing Integrated with Your Digital Strategy

Video performs best when fully integrated with your other marketing channels.

Video + Web Design: High-converting landing page videos increasing conversions by 80%
Video + SEO: YouTube optimization driving search visibility and traffic
Video + Social Media: Platform-optimized content driving 35% higher engagement
Video + Paid Advertising: Video ads outperforming static ads in conversion rates
Video + Email Marketing: Video in email increasing click rates significantly
Video + Content Marketing: Supporting written content with visual storytelling

When video supports your entire marketing ecosystem, every channel works harder.

Frequently Asked Questions About Our Video Marketing Services

Your Video Marketing Questions Answered

Have questions about video marketing strategy, production, or costs? Here are answers to the most common questions businesses ask when partnering with a video marketing agency.

What does a video marketing agency do?

A video marketing agency develops and executes strategies that use video content to achieve business goals. At THAT Agency, we handle strategy, scriptwriting, production, distribution, and analytics—creating integrated video programs that drive engagement, conversions, and ROI.

What types of video content do you produce?

We produce comprehensive video content for all marketing needs:

Explainer and product videos increasing conversions by up to 80%
Commercial and brand videos building awareness
Testimonial and case study videos establishing trust
Short-form content for social media (Reels, TikToks, Shorts)
Educational and how-to videos demonstrating expertise
Event and corporate videos documenting activities

Video type recommendations are based on your marketing objectives.

What is the ROI of video marketing?

Video marketing consistently delivers strong ROI:

82% of marketers report positive ROI from video
87% of marketers say video directly increased sales
86% of marketers confirm video helps generate leads
93% of marketers say video increases product understanding
Landing page conversions increase up to 80% with explainer videos

Video ROI comes from increased engagement, higher conversion rates, and improved customer understanding.

How much does video production cost?

Video production investment varies based on complexity and scope:

Simple explainer/product video: $3,000-$8,000 (animated or basic live-action)
Professional commercial: $10,000-$30,000 (location shoot, talent, post-production)
Testimonial videos: $5,000-$12,000 (3-5 customer interviews edited)
Short-form social content: $1,500-$5,000 (batch of 5-10 videos)
Ongoing video subscription: Custom pricing for monthly content creation

Investment depends on production complexity, length, locations, talent, and usage rights.

How long does video production take?

Timeline depends on project complexity:

Simple animated explainer: 3-4 weeks (scripting, storyboard, animation, revisions)
Professional commercial: 4-8 weeks (pre-production, filming, post-production)
Testimonial videos: 2-4 weeks (scheduling, filming, editing)
Short-form social batch: 2-3 weeks (planning, filming, editing multiple videos)

Rush production available for time-sensitive projects.

What makes explainer videos so effective?

Explainer videos drive conversions because they simplify complex information and build trust:

98% of people have watched explainer videos to learn about products
87% were convinced to buy after watching
Landing page conversions increase up to 80% with explainer videos
93% of marketers say video increases product understanding

Explainer videos work by addressing customer pain points, demonstrating benefits clearly, and reducing friction between interest and purchase.

Should we focus on short-form or long-form video?

Both formats serve different marketing objectives:

Short-form video (under 60 seconds):

Best for brand awareness and social reach
Platform algorithms favor short-form content
Higher engagement rates but shorter attention spans
Ideal for: TikTok, Reels, YouTube Shorts

Long-form video (2+ minutes):

Best for education, product demos, thought leadership
Higher total watch time despite lower engagement percentage
Builds deeper relationships and trust
Ideal for: YouTube, website landing pages, email

The right format depends on your goals and where your audience watches.

How do you optimize video for different platforms?

Each platform has unique requirements and best practices:

TikTok: Vertical (9:16), authentic style, 15-60 seconds
Instagram Reels: Vertical, 15-90 seconds, trending audio
YouTube Shorts: Vertical, under 60 seconds
YouTube (long-form): Horizontal (16:9), 5-20 minutes, SEO-optimized
LinkedIn: Square (1:1) or horizontal, 30-90 seconds, professional tone
Facebook: Square or horizontal, captions essential, 1-2 minutes

We create platform-specific versions from a single production for maximum ROI.

Can video help with SEO?

Yes—video supports SEO through multiple channels:

YouTube is the 2nd largest search engine globally
Video increases time on page (positive ranking signal)
Featured snippets often include video results
Video thumbnails in search increase click-through rates
Embedded video increases page authority and engagement

Proper video optimization, transcripts, and schema markup maximize SEO impact.

How do I get started with video marketing services?

Getting started is straightforward:

Schedule a consultation to discuss your goals, audience, and current video presence
Video strategy session where we identify opportunities and content priorities
Custom proposal with recommended video types, timeline, and investment
Pre-production planning including scripting, storyboarding, and logistics

From there, we handle production and deliver video content ready for immediate distribution.

What Our Clients Say About Us

Discover why businesses trust THAT Agency for video marketing services that combine creative excellence with measurable business results.

Amine Aghzafi

THAT Agency continues to provide valuable guidance on how to strengthen visibility across both traditional search engines and the rapidly expanding AI platforms. In a digital landscape that evolves quickly, it has become clear that brands need partners who understand how to optimize for every discovery channel, not just Google. Their leadership has helped clarify how different AI engines such as ChatGPT, Perplexity, Grok and others each rely on unique optimization elements to rank and surface content effectively. This insight has given us a clearer path forward and a stronger understanding of how AI-driven traffic will grow. With more than 21 years serving clients throughout Florida and Colorado, THAT Agency’s experience and forward-thinking approach are evident in the quality of their direction and industry expertise.

Shari Cedar

Bill and his team at THAT Agency are exceptional. They take a hands-on approach that actually moves the needle — and in the digital world, that’s saying a lot. What really stands out is how deeply they understand the nuances of my business. They pay attention to the details, they listen, and they tailor everything to what we actually need. Their support has made a real difference, and I’m genuinely grateful for their partnership.

Tania Ochoa

Working with THAT Agency has been a fantastic experience. Their strategy, design work and attention to detail exceeded my expectations. They took the time to understand my goals and delivered campaigns that actually produced measurable growth. Excellent communication with a talented team!

Mansa Smith

We had the pleasure of working with That Agency, led by Bill, and the experience has been outstanding. Their team delivered a sleek, modern website design that perfectly represents our brand while also implementing a smart digital marketing strategy that’s already driving results. Bill and his team are professional, creative, and attentive to every detail. Highly recommended for anyone looking to elevate their online presence.

Dee Egizio

Bill and Hannah were very generous with their time and made understanding my social media campaigns and website design so easy. I wish I had reached out sooner after covid to get my business back up and running properly!! Thank you THAT Agency!!

Craig Glover

THAT agency has an excellent reputation for quality work that attracts customers. My company engaged their team to recreate our website and make it easier for customers to find us. THAT has been a pleasure to work with to improve our social media impact.

Dylan Gillette

That Agency has provided an excellent marketing service for my companies. The onboarding process is very thorough and it collects a lot of information needed to eliminate the busy work required from the business owner which is a huge win! There overall process seems incredibly thought out and efficient. Overall I have had a great experience working with That Agency!

Samuel Conkright

THAT Agency Colorado Springs has been tremendous to work with. After three months we are already showing up in the AI results using their GEO strategy.

Simon Larson

We’ve been working with THAT Agency for over a year, and their digital marketing expertise has truly transformed our business. From SEO to social media management, their team is knowledgeable, responsive, and dedicated to achieving outstanding results. Their innovative strategies have significantly increased our online visibility and lead generation. Highly recommend them for any business looking to elevate their digital presence!

Ashley Ojea

I recently had the pleasure of working with THAT Agency, and I am thoroughly impressed with their expertise in digital marketing and web development. Their team of professionals excels in creating custom, SEO-friendly websites that not only look great but also perform exceptionally well. THAT Agency’s proficiency in social media marketing, PPC advertising, and content creation has significantly boosted our online presence and generated high-quality leads. They are a top-notch digital marketing agency dedicated to delivering results and ensuring client satisfaction. If you’re looking for a reliable partner to elevate your brand’s online visibility, I highly recommend THAT Agency.

Video Marketing Services