The first thing that was needed was a bilingual website that could not only serve as their digital footprint online but also be a tool that can capture and retain the attention of visitors in English and Spanish.
Next, we needed to create a content marketing strategy that would bring in traffic from search engines and resonate with users in a meaningful way. Topic clusters of blogs surrounding each practice area were created, while a multi-channel social media presence helped amplify the content even further. This included creating a YouTube channel, shooting specific content for it, and posting videos regularly.
Once the website was launched, it didn’t take long for the leads and traffic to begin coming in. Since launching the site in 2021, there have been massive improvements in traffic and leads to the website. Users and new users to the website are up by almost 80%. Goal completions are up 85%, and organic search traffic accounts for over 50% of traffic to the website. Over half of the leads generated by the website come from organic sources.
Currently, three of the top five traffic-getting pages on the website are Spanish blogs, and we’ve seen a lot of traffic come from organic sources to pages by way of having Spanish-translated content.
