Gran Melia

Gran Melia is a luxury brand of Sol Melia resorts and hotels, operating in twelve international locations. Presenting a distinctive hotel experience, marked by a flair for the avant-garde, Gran Melia Hotels are situated in some of the most breathtaking cities in the world, swallowed by the culture and lingering resonance of Sol Melia’s Spanish passion. Gran Melia Hotels & Resorts can be contacted at 1-866-43-MELIA, or on the Web at www.GranMelia.com.

Objective

Gran Melia’s SEO goals were focused on improving the visibility of each of their hotel websites within the competitive travel search market. THAT Agency help Gran Melia accomplish these goals by developing a search optimized website for each hotel in multiple languages, aggressively seeking PR opportunities and developing travel and regional backlinks.

Project Solution

Results

THAT Agency has been a key component for the development of our social media strategy in The Americas. They have always been both creative and analytic and have always kept us in the loop regarding the use of new platforms. Their quick understanding of the idiosyncrasy of our brands combine with their commitment to our company and our guests has had a major impact on our success in this social environment.

ANTONIO BATANERO

SENIOR DIRECTOR DISTRIBUTION & ECOMMERCE, MELIÁ HOTELS INTERNATIONAL – THE AMERICAS

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