Our Work

LoveStory Wines

When LoveStory launched into the U.S. market in February 2018, the goal was to align the new brand with the different types of love stories that make life rich. By putting consumers at the heart of its storytelling efforts, LoveStory sought not only to promote high-quality Veronese wine, but also to appeal to the desire for love and positivity that lies deep within us all.

Objective

When LoveStory launched into the U.S. market in February 2018, the goal was to align the new brand with the different types of love stories that make life rich. By putting consumers at the heart of its storytelling efforts, LoveStory sought not only to promote high-quality Veronese wine, but also to appeal to the desire for love and positivity that lies deep within us all

Project Solution

Since storytelling was at the heart of LoveStory’s brand proposition, THAT Agency executed a social media strategy that encompassed user-generated content, varietal information, facts about the storied city of Verona, and product highlights. All elements were supported by social media advertising to target the right consumers with appropriate interests/buying behaviors in locations where the wines were available. LoveStory made its brand even more interactive by launching an immersive website experience, custom label maker, and mobile app. As a new brand in the market, it was important for LoveStory Wines to create an active social community, raise overall awareness about the brand, and most of all, trigger engagements with consumers.

Results

LoveStory was able to penetrate key markets to generate solid sales while building an intimate digital brand that placed consumers as the main characters in their own love stories. The brand was launched in February 2018 and achieved the below results through December 2018: • 5,300 Total Social Followers • 1,167,762 Total Social Impressions • 66,085 Total Social Engagements All social followers, impressions, and engagements won through these efforts were in the target markets in which the wines were available and/or released. These efforts have also helped the sales team in getting LoveStory Wines into more stores, thus leading to strong sales for the new brand.

Let’s Build Something That Works.

Ready to take your marketing further? Connect with our team of digital experts to create data-driven strategies that drive real results: built on clarity, communication, and trust.
West Palm Beach, FL
(561) 832-6262
info@thatagency.com
Colorado Springs, CO
(719) 960-0665
info@thatagency.com

Contact Us Today

Please use the form below to get in touch with our team of digital marketing experts.