AI Optimization (AIO) Services

Generative Engine Optimization (GEO) Strategies Designed to Get Your Brand Cited, Recommended, and Discovered Across AI Platforms

Work with an AI optimization agency focused on visibility, authority, and revenue—not just rankings.

AI Optimization Services Built for the Future of Search

Our AI optimization services help your business get discovered, cited, and recommended in AI-generated search results. As search behavior shifts from traditional engines to generative platforms, we build strategies that position your brand directly inside AI answers—not just search listings.

Unlike traditional SEO agencies that focus only on rankings, we optimize for AI visibility, citations, and recommendations, ensuring your brand appears where decisions are increasingly being made.

Real Results from Our AI Optimization Services

We don’t just optimize content—we position your brand inside AI-generated answers that influence buying decisions.

Increased visibility across AI platforms and generative search results
More brand citations in AI-generated responses
Higher-quality traffic from AI-driven discovery channels
Improved authority signals through structured, AI-readable content
More qualified leads from high-intent AI queries

Our strategies are designed to turn AI visibility into measurable business growth—not just impressions.

AI Optimization for Your Business

Our AI optimization services are ideal for businesses looking to stay competitive as search evolves.

We work with:

Local businesses increasing visibility in AI-powered local recommendations
Multi-location brands scaling AI discoverability across markets
eCommerce companies appearing in AI-generated product comparisons
B2B service providers driving authority in AI-driven research queries
Industry-specific businesses (legal, healthcare, home services, SaaS, and more)

Every strategy is tailored to how your audience searches—and how AI platforms generate answers.

Why Choose THAT Agency for AI Optimization

Unlike agencies treating AI as an add-on, we build strategies specifically for generative search environments.

AI-first optimization approach aligned with how LLMs parse and rank content
Citation-focused strategy designed to get your brand referenced in AI answers
Full-funnel visibility across awareness, research, and decision queries
Integrated SEO + GEO strategy maximizing both search and AI performance
Data-driven optimization continuously improving visibility and outcomes

We focus on outcomes that matter: visibility, authority, leads, and revenue—not just rankings.

Our AI Optimization Services

Comprehensive GEO Strategies That Drive AI Visibility and Business Growth

Our AI optimization services are built to help your brand appear in AI-generated answers across platforms like ChatGPT, Google AI Overviews, and more.

AI Strategy & Planning

We develop data-driven AI optimization strategies aligned with your audience, industry, and business goals.

What’s included:

AI search behavior analysis
Query and intent mapping for generative platforms
Competitive AI visibility analysis
Content gap identification for AI discovery
KPI and visibility benchmarks

Goal: Build a scalable roadmap for AI-driven discovery and growth

AI-Optimized Content Creation

We create content structured specifically for AI systems, increasing your chances of being cited and recommended.

Content types include:

AI-optimized service pages
Entity-driven content and topic clusters
Structured FAQ and answer-based content
Comparison and recommendation-focused pages
Authority-building resources and guides

Goal: Get cited in AI-generated answers and recommendations

Content Structuring & Schema Optimization

We enhance your content with technical elements that improve AI parsing and understanding.

What we optimize:

Schema markup implementation
Entity structuring and semantic relationships
Internal linking for topic authority
Content formatting for AI readability
Knowledge graph alignment

Goal: Make your content easier for AI platforms to interpret and trust

Authority & Citation Building

We strengthen your brand’s authority signals to increase inclusion in AI-generated responses.

Strategies include:

Digital PR and authoritative mentions
High-quality backlink acquisition
Brand entity reinforcement
Third-party validation signals
Content distribution across trusted sources

Goal: Increase trust signals that influence AI-generated recommendations

Performance Tracking & Optimization

We track how your brand appears across AI platforms and refine strategies based on performance.

Metrics we track:

AI visibility and citation frequency
Traffic from AI-driven sources
Engagement and conversion metrics
Keyword and query coverage
Authority and brand mentions

Goal: Continuously improve AI visibility and ROI

Ready to Grow with AI Optimization?

Let’s Build a Strategy That Gets Your Brand Seen, Cited, and Chosen

Partner with an AI optimization agency focused on performance, authority, and measurable growth.

National AI Optimization Services with Local Market Expertise

We help businesses across the U.S. increase visibility in AI platforms while maintaining strong local relevance.

West Palm Beach, FL

Colorado Springs, CO

Ready to Get Your Brand Featured in AI Search Results?

Fill out the form below to connect with our AI optimization specialists and discover how GEO can drive your business growth.

Our AI Optimization Process

1. Strategy & Research

We identify how your audience uses AI platforms and where your brand needs to appear. This includes:

AI query and intent analysis
Competitive visibility benchmarking
Content opportunity mapping
Technical and structural audit
KPI definition

2. Optimization & Deployment

We implement AI-focused strategies to position your brand in generative search results. This includes:

AI-optimized content creation
Schema and structured data implementation
Authority and citation building
Content restructuring for AI readability
Multi-platform optimization

3. Measurement& Growth

We analyze performance and continuously refine your AI optimization strategy. This includes:

AI visibility tracking
Performance reporting
Content optimization and expansion
Conversion rate improvements
Strategy scaling based on results

AI Optimization That Supports Your Overall Strategy

Our AI optimization services integrate with your full marketing ecosystem:

AI Optimization + SEO: Maximize visibility across both search engines and AI platforms
AI Optimization + PPC: Support paid campaigns with high-converting, AI-visible content
AI Optimization + Content Marketing: Create assets that rank AND get cited
AI Optimization + PR: Build authority signals that influence AI recommendations
AI Optimization + Local SEO: Improve visibility in AI-driven local queries

When your strategy is aligned across channels, your brand wins more visibility everywhere.

Frequently Asked Questions About AI Optimization Services

Your AI Optimization Questions Answered

What is AI optimization (GEO)?

AI optimization, or Generative Engine Optimization (GEO), is the process of optimizing your content so it appears in AI-generated answers across platforms like ChatGPT, Google AI Overviews, and others.

How is GEO different from SEO?

SEO focuses on ranking in search engine results, while GEO focuses on being included in AI-generated answers. GEO prioritizes structure, authority, and clarity to align with how AI systems generate responses.

Why does AI optimization matter now?

Search behavior is shifting rapidly toward AI-driven platforms. If your brand is not included in AI-generated answers, you risk losing visibility, traffic, and potential customers.

Can AI optimization generate leads?

Yes. By appearing in high-intent AI-generated responses, your brand is positioned directly in decision-making moments, increasing the likelihood of conversions and qualified leads.

Which platforms do you optimize for?

We optimize for major generative platforms including ChatGPT, Google AI Overviews, Gemini, Perplexity, Claude, Bing Copilot, and others.

Does AI optimization replace SEO?

No—AI optimization works alongside SEO. The strongest strategies integrate both to maximize visibility across traditional and emerging search channels.

How long does AI optimization take?

Initial visibility improvements can occur within a few months, but long-term success depends on consistent optimization, authority building, and content expansion.

How do you measure success?

We track AI visibility, citations, traffic, engagement, conversions, and revenue impact to ensure your strategy drives real business results.

Client Testimonials

Our clients love the results we deliver. Check out what they have to say about working with THAT Agency and the successes we’ve achieved together.

Amine Aghzafi

THAT Agency continues to provide valuable guidance on how to strengthen visibility across both traditional search engines and the rapidly expanding AI platforms. In a digital landscape that evolves quickly, it has become clear that brands need partners who understand how to optimize for every discovery channel, not just Google. Their leadership has helped clarify how different AI engines such as ChatGPT, Perplexity, Grok and others each rely on unique optimization elements to rank and surface content effectively. This insight has given us a clearer path forward and a stronger understanding of how AI-driven traffic will grow. With more than 21 years serving clients throughout Florida and Colorado, THAT Agency’s experience and forward-thinking approach are evident in the quality of their direction and industry expertise.

Shari Cedar

Bill and his team at THAT Agency are exceptional. They take a hands-on approach that actually moves the needle — and in the digital world, that’s saying a lot. What really stands out is how deeply they understand the nuances of my business. They pay attention to the details, they listen, and they tailor everything to what we actually need. Their support has made a real difference, and I’m genuinely grateful for their partnership.

Tania Ochoa

Working with THAT Agency has been a fantastic experience. Their strategy, design work and attention to detail exceeded my expectations. They took the time to understand my goals and delivered campaigns that actually produced measurable growth. Excellent communication with a talented team!

Mansa Smith

We had the pleasure of working with That Agency, led by Bill, and the experience has been outstanding. Their team delivered a sleek, modern website design that perfectly represents our brand while also implementing a smart digital marketing strategy that’s already driving results. Bill and his team are professional, creative, and attentive to every detail. Highly recommended for anyone looking to elevate their online presence.

Dee Egizio

Bill and Hannah were very generous with their time and made understanding my social media campaigns and website design so easy. I wish I had reached out sooner after covid to get my business back up and running properly!! Thank you THAT Agency!!

Craig Glover

THAT agency has an excellent reputation for quality work that attracts customers. My company engaged their team to recreate our website and make it easier for customers to find us. THAT has been a pleasure to work with to improve our social media impact.

Dylan Gillette

That Agency has provided an excellent marketing service for my companies. The onboarding process is very thorough and it collects a lot of information needed to eliminate the busy work required from the business owner which is a huge win! There overall process seems incredibly thought out and efficient. Overall I have had a great experience working with That Agency!

Samuel Conkright

THAT Agency Colorado Springs has been tremendous to work with. After three months we are already showing up in the AI results using their GEO strategy.

Simon Larson

We’ve been working with THAT Agency for over a year, and their digital marketing expertise has truly transformed our business. From SEO to social media management, their team is knowledgeable, responsive, and dedicated to achieving outstanding results. Their innovative strategies have significantly increased our online visibility and lead generation. Highly recommend them for any business looking to elevate their digital presence!

Ashley Ojea

I recently had the pleasure of working with THAT Agency, and I am thoroughly impressed with their expertise in digital marketing and web development. Their team of professionals excels in creating custom, SEO-friendly websites that not only look great but also perform exceptionally well. THAT Agency’s proficiency in social media marketing, PPC advertising, and content creation has significantly boosted our online presence and generated high-quality leads. They are a top-notch digital marketing agency dedicated to delivering results and ensuring client satisfaction. If you’re looking for a reliable partner to elevate your brand’s online visibility, I highly recommend THAT Agency.