Email Marketing Services

Strategic Email Marketing Services Built to Nurture Leads, Increase Revenue, and Strengthen Customer Relationships

Partner with an email marketing agency that goes beyond newsletters. From automation and segmentation to testing and optimization, we build email programs that drive measurable ROI—not just opens and clicks.

Email Marketing Services Built for Revenue and Retention

Our email marketing services help your business stay top-of-mind, nurture leads, and turn one-time buyers into loyal customers through strategic, automated email campaigns. As a full-funnel email marketing agency, every campaign is mapped to your customer journey—from welcome series and lead nurturing to re-engagement and post-purchase flows.

Unlike batch-and-blast email tactics, we build segmented, behavior-based programs that send the right message to the right audience at the right time—driving higher open rates, click-through rates, and revenue per subscriber.

Email Marketing Results That Impact Your Bottom Line

We don’t just send campaigns—we build email programs that drive revenue and retention.

30–40% of total online revenue attributed to email for growth-focused brands (typical benchmark range for mature programs)
Higher engagement rates through list segmentation, personalization, and testing
Automated workflows that nurture leads and customers 24/7 without extra manual effort
Improved customer lifetime value (CLV) through targeted lifecycle campaigns and ongoing communication

Every email strategy is built to support your revenue goals—not just vanity metrics like open rates and send volume.

Email Marketing for Your Business

Our email marketing services are built for businesses that want to turn their list into a predictable growth channel—not an afterthought.

We work with:

Local businesses nurturing leads and driving repeat visits
Multi-location companies communicating consistently across regions
eCommerce brands increasing repeat purchases and average order value
B2B service providers educating prospects and accelerating sales cycles
Industry-specific businesses (healthcare, legal, home services, manufacturing, and more) using email to stay top-of-mind

Every program is customized to your audience, buying cycle, and business model.

Why Choose THAT Agency for Email Marketing?

Most email marketing is inconsistent, under-segmented, and under-optimized. Our approach is different: we treat email as a core revenue channel.

Strategy-first approach aligned with your goals, offers, and sales cycle
Lifecycle email programs covering welcome, nurture, post-purchase, and re-engagement
Advanced segmentation based on behavior, interests, lifecycle stage, and purchase history
Automation and triggers that run 24/7 while you focus on operations
Relentless optimization through A/B testing, deliverability monitoring, and performance analysis

We focus on campaigns that drive measurable revenue, retention, and customer loyalty—not just pretty templates.

Our Email Marketing Services

Our email marketing services are designed to increase engagement, generate leads, and drive measurable ROI. We combine strategy, automation, and optimization to turn email into a performance-driven marketing channel.

Email Strategy & Planning

We start by defining your goals, audience, and customer journey to build a cohesive email marketing strategy.

What’s included:

Goal setting and KPI definition (revenue, CLV, list growth, engagement)
Audience and list analysis (segments, engagement, lifecycle stages)
Email content and campaign calendar planning
Offer and promotion strategy across the year
Compliance guidance (CAN-SPAM, GDPR considerations with your legal team)

Goal: Build a clear, scalable roadmap for your email marketing program.

Email Campaign Management

We plan, design, build, and deploy your ongoing campaigns—from newsletters to promotional sends.

Campaign services include:

Campaign concepts and messaging aligned with your brand
Mobile-first email design and layout best practices
Copywriting and creative tailored to each audience segment
Call-to-action strategy focused on a single primary action per send
QA testing across devices and major email clients

Goal: Send consistent, on-brand campaigns that generate clicks, leads, and sales.

Email Automation & Workflows

We build automated email workflows that nurture leads and customers based on behavior and lifecycle stage.

Common workflows include:

Welcome and onboarding series for new subscribers
Lead nurture sequences following form fills or content downloads
Abandoned cart and browse abandonment flows for eCommerce
Post-purchase and upsell/cross-sell campaigns
Re-engagement and win-back sequences for inactive contacts

Goal: Turn automation into always-on revenue and relationship-building.

Segmentation & Personalization

We segment your list to send more relevant, tailored messages that boost engagement and conversions.

Segmentation approaches include:

Demographics, interests, and location
Past purchase behavior and order value
Engagement level (opens, clicks, recency)
Lifecycle stage and funnel position
Industry- or service-specific attributes

Goal: Send fewer generic blasts and more targeted, high-performing emails.

List Management & Deliverability

Healthy lists and strong deliverability are critical for long-term success.

Ongoing support includes:

List hygiene and removal of inactive or invalid contacts
Permission-based growth strategies (no purchased lists)
Signup form, pop-up, and lead magnet optimization
Deliverability monitoring and best practices (authentication, send reputation)

Goal: Protect your sender reputation and keep your emails landing in the inbox.

Performance Tracking & Optimization

We measure, analyze, and continually improve your email marketing performance.

Metrics we track:

Open rate, click-through rate, and click-to-open rate
Conversion rate, revenue per send, and revenue per subscriber
List growth, churn, and list health
Workflow performance and attribution to revenue
Device performance and engagement patterns

Goal: Turn data into ongoing improvements, higher ROI, and more predictable revenue.

Ready to Grow with Strategic Email Marketing?

Let’s Build an Email Program That Drives Measurable ROI

Partner with an email marketing agency that focuses on performance, automation, and long-term customer value. Let’s create an email strategy tailored to your business goals and audience.

National Email Marketing Services with Local Market Expertise

Our email marketing agency supports businesses nationwide while maintaining deep expertise in key markets including:

South Florida: Fort Lauderdale, Boca Raton, West Palm Beach, Miami
Colorado: Colorado Springs, Denver metro area

We understand both national marketing trends and local market dynamics, allowing us to craft email strategies that perform at any scale.

West Palm Beach, FL

Colorado Springs, CO

Ready to Turn Email into a Revenue Channel?

Fill out the form below to connect with our email marketing specialists and discover how a strategic email program can drive more leads, sales, and repeat business.

Our Email Marketing Process

1. Strategy & Setup

We start by understanding your goals, audience, and tech stack to build a strong foundation.

This includes:

Platform evaluation and configuration (ESP/CRM alignment)
Importing and organizing existing lists and segments
Setting up templates, brand styles, and core automations
Defining goals, KPIs, and reporting structure

2. Campaigns, Workflows & Optimization

We launch and continually refine campaigns and automations based on performance.

This includes:

Ongoing campaign planning, creation, and deployment
Building and testing automated workflows
A/B testing subject lines, content, CTAs, and send times
Ongoing segmentation and message refinement

3. Reporting & Growth

We provide transparent reporting and proactive recommendations to scale what works.

This includes:

Monthly performance reports tied to revenue and key metrics
Strategic reviews and optimization roadmaps
Identification of new workflows, segments, and test opportunities
Integration with other channels (paid, social, content, sales enablement)

No guesswork—just measurable, sustainable email growth.

Email Marketing Integrated with Your Digital Strategy

Email performs best when fully integrated with your other marketing channels.

Email + Content Marketing: Promote high-value content that nurtures leads and builds authority.
Email + Paid Media: Retarget ad traffic and leads with tailored email sequences.
Email + Social Media: Cross-promote channels to grow your list and engagement.
Email + Web & CRO: Align landing pages and offers with email messaging for higher conversion rates.
Email + CRM: Sync data to give sales and service teams visibility into engagement.

When email supports your entire funnel, every campaign works harder for your business.

Frequently Asked Questions About Our Email Marketing Services

Your Email Marketing Questions Answered

Have questions about email marketing strategy, automation, or list growth? Here are answers to the most common questions businesses ask when partnering with an email marketing agency.

What does an email marketing agency do?

An email marketing agency plans, builds, and manages email programs that drive engagement, leads, and revenue through campaigns, automations, segmentation, and ongoing optimization. At THAT Agency, email is treated as a core revenue channel integrated with your overall digital strategy—not just a monthly newsletter.

How can email marketing grow my business?

Email marketing helps you nurture leads, convert prospects, and retain existing customers by delivering timely, relevant messages directly to their inbox. This leads to higher conversion rates, more repeat purchases, and increased customer lifetime value when executed strategically.

What types of email campaigns do you manage?

We manage a full range of email campaigns, including:

Newsletters and content updates
Promotional and seasonal campaigns
Product launches and announcements
Event and webinar invitations
Surveys, feedback requests, and review generation

Campaign types are tailored to your goals and audience.

What kinds of email automations do you set up?

We build automated workflows such as:

Welcome and onboarding series
Lead nurture sequences
Abandoned cart and browse abandonment flows
Post-purchase, upsell, and cross-sell campaigns
Re-engagement and win-back sequences

Automations are customized to your customer journey and tech stack.

How do you approach segmentation and personalization?

We segment based on behavior, engagement, lifecycle stage, location, and purchase data to deliver more relevant messages. Personalization can include dynamic content, tailored offers, and messaging aligned with each segment’s needs and interests.

Which email platforms do you work with?

We work with leading email service providers and marketing automation platforms commonly used by growing businesses, and align platform choice with your tech stack and goals. Platform recommendations are made during your strategy and onboarding process.

How do you measure email marketing success?

We measure success using metrics tied to business outcomes, including:

Open and click-through rates
Conversion rates and revenue per send
Revenue per subscriber and CLV impact
List growth, churn, and engagement trends

You receive clear reporting that connects email performance to revenue and pipeline.

How fast will I see results from email marketing?

Some improvements—like better engagement and revenue from campaigns—can appear within the first 30–90 days as strategy, segmentation, and automations go live. Longer-term gains in list quality, CLV, and automation performance build over 6–12+ months as the program matures.

Do you handle copy, design, and technical setup?

Yes. Our team supports copywriting, template design, campaign build-out, list organization, automation setup, tracking, and ongoing optimization. The level of support is based on your internal resources and selected engagement model.

How do I get started with email marketing services?

Getting started is straightforward:

Schedule a consultation to review your goals, current setup, and opportunities.
Audit and strategy session where we evaluate your list, automations, and performance.
Custom proposal outlining the roadmap, deliverables, and investment.
Onboarding and execution where we implement, test, and optimize your email program.

From there, we focus on building a high-performing email channel that supports sustainable growth.

What Our Clients Say About Us

Discover why businesses trust THAT Agency as their digital and email marketing partner for long-term growth and ROI.

Amine Aghzafi

THAT Agency continues to provide valuable guidance on how to strengthen visibility across both traditional search engines and the rapidly expanding AI platforms. In a digital landscape that evolves quickly, it has become clear that brands need partners who understand how to optimize for every discovery channel, not just Google. Their leadership has helped clarify how different AI engines such as ChatGPT, Perplexity, Grok and others each rely on unique optimization elements to rank and surface content effectively. This insight has given us a clearer path forward and a stronger understanding of how AI-driven traffic will grow. With more than 21 years serving clients throughout Florida and Colorado, THAT Agency’s experience and forward-thinking approach are evident in the quality of their direction and industry expertise.

Shari Cedar

Bill and his team at THAT Agency are exceptional. They take a hands-on approach that actually moves the needle — and in the digital world, that’s saying a lot. What really stands out is how deeply they understand the nuances of my business. They pay attention to the details, they listen, and they tailor everything to what we actually need. Their support has made a real difference, and I’m genuinely grateful for their partnership.

Tania Ochoa

Working with THAT Agency has been a fantastic experience. Their strategy, design work and attention to detail exceeded my expectations. They took the time to understand my goals and delivered campaigns that actually produced measurable growth. Excellent communication with a talented team!

Mansa Smith

We had the pleasure of working with That Agency, led by Bill, and the experience has been outstanding. Their team delivered a sleek, modern website design that perfectly represents our brand while also implementing a smart digital marketing strategy that’s already driving results. Bill and his team are professional, creative, and attentive to every detail. Highly recommended for anyone looking to elevate their online presence.

Dee Egizio

Bill and Hannah were very generous with their time and made understanding my social media campaigns and website design so easy. I wish I had reached out sooner after covid to get my business back up and running properly!! Thank you THAT Agency!!

Craig Glover

THAT agency has an excellent reputation for quality work that attracts customers. My company engaged their team to recreate our website and make it easier for customers to find us. THAT has been a pleasure to work with to improve our social media impact.

Dylan Gillette

That Agency has provided an excellent marketing service for my companies. The onboarding process is very thorough and it collects a lot of information needed to eliminate the busy work required from the business owner which is a huge win! There overall process seems incredibly thought out and efficient. Overall I have had a great experience working with That Agency!

Samuel Conkright

THAT Agency Colorado Springs has been tremendous to work with. After three months we are already showing up in the AI results using their GEO strategy.

Simon Larson

We’ve been working with THAT Agency for over a year, and their digital marketing expertise has truly transformed our business. From SEO to social media management, their team is knowledgeable, responsive, and dedicated to achieving outstanding results. Their innovative strategies have significantly increased our online visibility and lead generation. Highly recommend them for any business looking to elevate their digital presence!

Ashley Ojea

I recently had the pleasure of working with THAT Agency, and I am thoroughly impressed with their expertise in digital marketing and web development. Their team of professionals excels in creating custom, SEO-friendly websites that not only look great but also perform exceptionally well. THAT Agency’s proficiency in social media marketing, PPC advertising, and content creation has significantly boosted our online presence and generated high-quality leads. They are a top-notch digital marketing agency dedicated to delivering results and ensuring client satisfaction. If you’re looking for a reliable partner to elevate your brand’s online visibility, I highly recommend THAT Agency.

Email Marketing Services