Social Media Marketing Services

Social Media Marketing Services Designed to Increase Brand Awareness, Engage Your Audience, and Generate Measurable Business Outcomes

Partner with a social media marketing agency that goes beyond posting. We build strategic social programs that grow your following, strengthen customer relationships, and drive conversions across every platform.

Social Media Marketing Services Built for Engagement and Growth

Our social media marketing services help businesses build authentic brand presence, engage target audiences, and drive measurable results across Facebook, Instagram, LinkedIn, TikTok, YouTube, and more. As a full-service social media marketing agency, we combine content strategy, community management, paid social advertising, and analytics to create programs that support your business goals.

Unlike agencies that focus only on vanity metrics like follower counts, we prioritize engagement, audience quality, and business outcomes—building social programs that support lead generation, customer acquisition, and brand loyalty. Every post, story, and campaign is designed to connect with your audience and drive action.

Social Media Marketing Results That Drive Real Business Impact

We don’t just manage accounts—we build strategic social programs that deliver measurable growth.

1,588% ROI from Instagram user-generated content campaigns driving $2.1M in revenue
4.27 ROAS from social advertising campaigns with 31% reduction in cost per acquisition
650% Instagram growth driving top-of-funnel lead generation
72% increase in conversions through integrated paid and organic social campaigns

Our social media strategies are designed to build engaged communities that convert into customers and advocates.

Social Media Marketing for Your Business

Our social media marketing services are built for businesses that want to turn social presence into a strategic growth channel.

We work with:

Local businesses building community awareness and customer relationships
Multi-location companies managing social presence across markets
eCommerce brands driving product discovery and online sales
B2B service providers establishing thought leadership and generating leads
Industry-specific businesses (healthcare, legal, home services, hospitality, manufacturing) building brand authority

Every strategy is customized to your audience, platforms, and business objectives.

Why Choose THAT Agency for Social Media Marketing?

Most social media is inconsistent, unfocused, and disconnected from business goals. Our approach is different.

Strategy-first approach aligning social media with business objectives and customer journey
Human-generated content prioritizing authentic, brand-aligned content over AI-generated posts
Platform-specific optimization tailoring content for each network’s unique audience and algorithm
Community management actively engaging with your audience to build relationships
Integrated paid and organic combining content strategy with targeted social advertising
Performance analytics tracking metrics that matter to your business

We focus on building engaged communities that drive business outcomes—not just posting for the sake of activity.

Our Social Media Marketing Services

Comprehensive Social Media Strategy, Content, and Management

Our social media marketing services cover every aspect of building, growing, and monetizing your social presence. From strategy and content creation to community management and paid advertising, we create integrated programs that deliver results.

Social Media Strategy & Planning

We develop data-driven social media strategies aligned with your business goals and audience behavior.

What’s included:

Platform selection based on where your audience spends time
Audience research and persona development
Competitive analysis and positioning strategy
Content pillars and brand voice definition
KPI definition and success metrics
Content calendar planning and scheduling

Goal: Create a scalable roadmap that drives consistent engagement and business results.

Content Creation & Publishing

We create high-quality, platform-optimized content that resonates with your audience and drives engagement.

Content services include:

Short-form video content (Reels, TikToks, YouTube Shorts)
Static posts, carousels, and graphics
Instagram Stories and Facebook Stories
Long-form content and articles (LinkedIn, Facebook)
User-generated content campaigns
Consistent posting schedules optimized by platform

Goal: Maintain consistent, high-quality presence that builds brand awareness and engagement.

Community Management & Engagement

Active community management builds relationships and turns followers into customers.

Community services include:

Comment monitoring and response
Direct message management
Review monitoring and response
Social listening and brand mention tracking
Proactive audience engagement
Crisis monitoring and management support

Goal: Build authentic relationships that foster brand loyalty and advocacy.

Paid Social Advertising

Amplify your reach and drive conversions through targeted paid social campaigns.

Paid social services include:

Facebook and Instagram Ads
LinkedIn Ads for B2B lead generation
TikTok Ads for brand awareness
Audience targeting and retargeting
Creative development and testing
Campaign optimization for ROAS

Goal: Generate qualified leads and sales at profitable cost per acquisition.

Platform-Specific Optimization

Each platform has unique best practices and audience expectations.

Platform optimization includes:

Instagram: Reels, Stories, carousel posts, shopping features
Facebook: Community building, video content, customer service
LinkedIn: Professional content, thought leadership, B2B engagement
TikTok: Viral-style content, trending sounds, authentic storytelling
YouTube: Long-form video content and shorts

Goal: Maximize platform-specific algorithms and audience engagement.

Social Analytics & Reporting

We track performance and optimize based on what drives real business results.

Metrics we track:

Reach and impressions (brand awareness)
Engagement rate (likes, comments, shares, saves)
Follower growth and audience demographics
Click-through rate and website traffic
Conversion rate and revenue attribution
Content performance by type and platform

Goal: Provide transparent reporting showing how social media contributes to business growth.

Ready to Build a Social Media Presence That Drives Growth?

Let’s Create a Social Strategy That Engages Your Audience and Delivers Results

Partner with a social media marketing agency that focuses on authentic engagement, strategic content, and measurable business outcomes. Let’s build a social program tailored to your brand and goals.

National Social Media Marketing Services with Local Market Expertise

Our social media marketing agency serves businesses nationwide while maintaining deep expertise in key markets including:

South Florida: Fort Lauderdale, Boca Raton, West Palm Beach, Miami
Colorado: Colorado Springs, Denver metro area

We understand both national social trends and local community dynamics to build authentic presence.

West Palm Beach, FL

Colorado Springs, CO

Ready to Build a Social Media Presence That Drives Results?

Fill out the form below to connect with our social media specialists and discover how strategic social marketing can grow your brand, engage your audience, and drive business outcomes.

Our Social Media Marketing Process

1. Strategy & Setup

We start by understanding your brand, audience, and goals to build a strategic foundation.

This includes:

Brand audit and competitive analysis
Platform selection and profile optimization
Audience research and persona development
Content strategy and editorial calendar
Success metrics and reporting structure

2. Content Creation & Community Building

We create consistent, engaging content and actively manage your community.

This includes:

Regular content creation and publishing
Community management and engagement
Social listening and trend monitoring
Performance tracking and optimization
Monthly reporting and strategic reviews

3. Growth & Optimization

We continuously optimize based on performance data and platform changes.

This includes:

Content testing and refinement
Paid social campaign optimization
Audience growth strategies
Platform algorithm adaptation
Strategic recommendations for scaling

Social Media Marketing Integrated with Your Digital Strategy

Social media performs best when fully integrated with your other marketing channels.

Social + Content Marketing: Distribute and amplify your content across social networks
Social + SEO: Drive social signals and branded search through engaged communities
Social + Paid Advertising: Retarget social audiences with paid campaigns
Social + Email Marketing: Grow email lists through social lead generation
Social + Customer Service: Provide responsive social customer care

When social media supports your entire marketing ecosystem, every channel works harder.

Frequently Asked Questions About Our Social Media Marketing Services

Your Social Media Marketing Questions Answered

Have questions about social media strategy, platform selection, or content creation? Here are answers to the most common questions businesses ask when partnering with a social media marketing agency.

What does a social media marketing agency do?

A social media marketing agency develops and executes strategies that build brand awareness, engage audiences, and drive business results across social platforms. At THAT Agency, we handle strategy, content creation, community management, paid advertising, and analytics—creating integrated social programs that support your business goals.

Which social media platforms should my business be on?

Platform selection depends on where your target audience spends time and what aligns with your business goals:

Facebook: Broad demographics, community building, customer service
Instagram: Visual brands, lifestyle content, eCommerce
LinkedIn: B2B, professional services, thought leadership
TikTok: Younger audiences, viral content, brand awareness
YouTube: Long-form video, tutorials, product demonstrations

We help you focus on platforms where your audience is most active and engaged.

How often should we post on social media?

Posting frequency varies by platform and audience, but consistency is key:

Instagram: 3-7 posts per week, daily Stories
Facebook: 3-5 posts per week
LinkedIn: 2-5 posts per week
TikTok: 3-7 posts per week for maximum visibility

Quality matters more than quantity—74% of consumers prefer 1-2 posts per day from brands. We optimize posting schedules based on your audience engagement patterns.

What types of content perform best on social media?

In 2026, consumers prioritize human-generated content over AI-generated posts:

Short-form video (Reels, TikToks, Shorts) drives highest engagement
Authentic, behind-the-scenes content builds trust
User-generated content increases credibility and conversions
Educational and valuable content positions your brand as an authority
Interactive content (polls, questions, Stories) boosts engagement

Platform-specific best practices matter—what works on TikTok differs from LinkedIn.

How do you measure social media success?

We focus on metrics tied to business outcomes:

Brand awareness: Reach, impressions, follower growth
Engagement: Likes, comments, shares, saves
Website traffic: Click-through rate, referral traffic
Lead generation: Form fills, downloads, inquiries
Revenue: Conversion rate, attributed sales, ROAS

You’ll receive clear reporting showing how social media contributes to your business goals.

Do you handle paid social advertising?

Yes—we manage paid social campaigns across Facebook, Instagram, LinkedIn, TikTok, and other platforms. Paid social amplifies reach, targets specific audiences, and drives conversions when organic content alone isn’t enough.

We integrate paid and organic strategies for maximum impact.

What is community management and why does it matter?

Community management is actively engaging with your audience through comments, messages, and conversations. It matters because:

73% of consumers expect brands to respond within 24 hours
Active engagement builds loyalty and turns followers into customers
Responsive brands earn trust and positive sentiment
Social listening uncovers insights about customer needs and pain points

We monitor and engage with your community daily to build authentic relationships.

How long does it take to see results from social media marketing?

Social media is a long-term strategy that builds momentum over time:

Weeks 1-4: Initial content publishing and community building
Months 2-3: Engagement patterns emerge, follower growth accelerates
Months 4-6: Brand awareness improves, traffic and leads increase
Months 6-12+: Compounding returns as audience grows and content library expands

Paid social can drive faster results, while organic growth builds sustainable long-term value.

Can you work with our existing content or team?

Yes—we offer flexible engagement models:

Full-service management: We handle strategy, content, and execution
Content creation only: We create content, you publish and manage
Strategy and consulting: We guide your in-house team
Hybrid approach: We collaborate with your team on specific areas

The right model depends on your resources and needs.

How do I get started with social media marketing services?

Getting started is straightforward:

Schedule a consultation to discuss your goals, current presence, and challenges
Social media audit where we analyze your profiles, content, and competitors
Custom strategy proposal with platform recommendations, content plan, and investment
Onboarding and launch where we implement your social media program

From there, we focus on building engaged communities that drive business growth.

What Our Clients Say About Us

Discover why businesses trust THAT Agency for social media marketing services that build engaged communities and drive measurable results.

Amine Aghzafi

THAT Agency continues to provide valuable guidance on how to strengthen visibility across both traditional search engines and the rapidly expanding AI platforms. In a digital landscape that evolves quickly, it has become clear that brands need partners who understand how to optimize for every discovery channel, not just Google. Their leadership has helped clarify how different AI engines such as ChatGPT, Perplexity, Grok and others each rely on unique optimization elements to rank and surface content effectively. This insight has given us a clearer path forward and a stronger understanding of how AI-driven traffic will grow. With more than 21 years serving clients throughout Florida and Colorado, THAT Agency’s experience and forward-thinking approach are evident in the quality of their direction and industry expertise.

Shari Cedar

Bill and his team at THAT Agency are exceptional. They take a hands-on approach that actually moves the needle — and in the digital world, that’s saying a lot. What really stands out is how deeply they understand the nuances of my business. They pay attention to the details, they listen, and they tailor everything to what we actually need. Their support has made a real difference, and I’m genuinely grateful for their partnership.

Tania Ochoa

Working with THAT Agency has been a fantastic experience. Their strategy, design work and attention to detail exceeded my expectations. They took the time to understand my goals and delivered campaigns that actually produced measurable growth. Excellent communication with a talented team!

Mansa Smith

We had the pleasure of working with That Agency, led by Bill, and the experience has been outstanding. Their team delivered a sleek, modern website design that perfectly represents our brand while also implementing a smart digital marketing strategy that’s already driving results. Bill and his team are professional, creative, and attentive to every detail. Highly recommended for anyone looking to elevate their online presence.

Dee Egizio

Bill and Hannah were very generous with their time and made understanding my social media campaigns and website design so easy. I wish I had reached out sooner after covid to get my business back up and running properly!! Thank you THAT Agency!!

Craig Glover

THAT agency has an excellent reputation for quality work that attracts customers. My company engaged their team to recreate our website and make it easier for customers to find us. THAT has been a pleasure to work with to improve our social media impact.

Dylan Gillette

That Agency has provided an excellent marketing service for my companies. The onboarding process is very thorough and it collects a lot of information needed to eliminate the busy work required from the business owner which is a huge win! There overall process seems incredibly thought out and efficient. Overall I have had a great experience working with That Agency!

Samuel Conkright

THAT Agency Colorado Springs has been tremendous to work with. After three months we are already showing up in the AI results using their GEO strategy.

Simon Larson

We’ve been working with THAT Agency for over a year, and their digital marketing expertise has truly transformed our business. From SEO to social media management, their team is knowledgeable, responsive, and dedicated to achieving outstanding results. Their innovative strategies have significantly increased our online visibility and lead generation. Highly recommend them for any business looking to elevate their digital presence!

Ashley Ojea

I recently had the pleasure of working with THAT Agency, and I am thoroughly impressed with their expertise in digital marketing and web development. Their team of professionals excels in creating custom, SEO-friendly websites that not only look great but also perform exceptionally well. THAT Agency’s proficiency in social media marketing, PPC advertising, and content creation has significantly boosted our online presence and generated high-quality leads. They are a top-notch digital marketing agency dedicated to delivering results and ensuring client satisfaction. If you’re looking for a reliable partner to elevate your brand’s online visibility, I highly recommend THAT Agency.

Social Media Marketing Services