Web Design & Development Services

Web Design Services Built to Engage Visitors, Showcase Your Brand, and Convert Traffic Into Customers

Partner with a web design agency focused on business outcomes, not just aesthetics. We build mobile-first, conversion-optimized websites that load fast, rank well, and drive measurable results.

Web Design Services Built for Conversions and Performance

Our web design services help businesses create modern, high-performing websites that engage visitors and drive conversions. As a full-service web design agency, we combine strategic planning, user experience design, visual design, and development to create websites that support your business goals.

Unlike agencies that focus only on aesthetics, we prioritize user experience, mobile performance, accessibility, and conversion optimization—building websites that look great AND deliver measurable business results. Every design decision is rooted in data, user behavior, and proven conversion principles.

Web Design Results That Drive Real Business Growth

We don’t just build websites—we engineer digital experiences that convert visitors into customers.

743% increase in conversion rates through form optimization and user experience improvements
7x conversion rate improvement (from 0.5% to 3.5%) through continuous testing and optimization
98% increase in mobile orders through responsive design and mobile-first optimization
150% mobile conversion increase through strategic design improvements and UX optimization

Our web design strategies are built to turn traffic into revenue—not just create pretty pages.

Web Design for Your Business

Our web design services are built for businesses that need websites to drive lead generation, sales, and growth.

We work with:

Local businesses establishing professional online presence and generating leads
Multi-location companies managing sites across territories
eCommerce brands optimizing product pages and checkout experiences
B2B service providers converting visitors into qualified leads
Industry-specific businesses (healthcare, legal, home services, manufacturing) building credibility and trust

Every website is designed for your specific audience, business model, and conversion goals.

Why Choose THAT Agency for Web Design?

Most websites prioritize appearance over performance. Our approach is different—we design for results.

Conversion-focused design prioritizing user experience and clear conversion paths
Mobile-first approach ensuring fast, seamless experiences on all devices
Performance optimization meeting Core Web Vitals for speed and user experience
Accessibility standards building inclusive experiences that meet WCAG guidelines
SEO-friendly architecture ensuring technical foundation supports search visibility
Data-driven optimization continuously testing and improving conversion rates

We focus on websites that drive business outcomes—traffic, leads, sales, and growth.

Our Web Design Services

Comprehensive Web Design Strategy, UX, and Development

Our web design services cover every aspect of creating high-performing websites. From strategy and user experience design to development and ongoing optimization, we build websites that deliver results.

Web Design Strategy & Planning

We start by understanding your business goals, target audience, and competitive landscape to create strategic foundations.

What’s included:

Business goals and KPI definition
Target audience research and user persona development
Competitive analysis and positioning strategy
Information architecture and sitemap planning
Content strategy and messaging framework
Conversion funnel mapping

Goal: Build a strategic roadmap that aligns design with business objectives.

User Experience (UX) Design

We design intuitive, user-centered experiences that reduce friction and guide visitors toward conversion.

UX design services include:

User journey mapping and flow optimization
Wireframing and prototyping
Mobile-first responsive design
Navigation structure and menu design
Form design and optimization
Accessibility-focused design (WCAG AA compliance)

Goal: Create seamless experiences that feel natural and drive action.

Visual Design & Branding

We create modern, on-brand visual designs that establish credibility and engage your audience.

Visual design services include:

Custom visual design tailored to your brand
Style guide and design system development
Typography and color palette selection
Custom graphics and iconography
Photo selection and image optimization
Responsive design across all device sizes

Goal: Build professional, modern websites that reflect your brand and build trust.

Web Development

We build fast, secure, standards-compliant websites using modern development practices.

Development services include:

Clean, semantic HTML/CSS/JavaScript
CMS integration (WordPress, HubSpot, custom)
Performance optimization for speed
Mobile responsiveness and cross-browser compatibility
Core Web Vitals optimization
Security best practices and SSL implementation

Goal: Deliver fast, reliable websites that perform flawlessly across devices.

Conversion Optimization (CRO)

We continuously test and optimize to improve conversion rates and maximize ROI.

CRO services include:

Conversion funnel analysis
A/B testing and multivariate testing
Heat mapping and user behavior analysis
Form optimization and testing
Call-to-action optimization
Landing page testing and refinement

Goal: Continuously improve conversion rates and revenue per visitor.

Website Performance & Speed

Fast-loading websites improve user experience, conversion rates, and SEO rankings.

Performance optimization includes:

Core Web Vitals optimization (LCP, INP, CLS)
Image compression and modern format conversion (WebP)
Code minification and optimization
Lazy loading and deferred script loading
CDN implementation and caching strategies
Performance monitoring and ongoing optimization

Goal: Achieve “Good” Core Web Vitals scores (LCP < 2.5s, INP < 200ms, CLS < 0.1).

Website Accessibility

We build inclusive websites that everyone can use, including people with disabilities.

Accessibility services include:

WCAG 2.1 Level AA compliance
Keyboard navigation support
Screen reader compatibility
Proper color contrast ratios (4.5:1 minimum)
Alternative text for images
Accessible form labels and error messages

Goal: Create websites that are perceivable, operable, understandable, and robust for all users.

Ready to Build a High-Converting Website?

Let’s Create a Website That Drives Traffic, Engagement, and Revenue

Partner with a web design agency that focuses on user experience, performance, and conversion optimization. Let’s build a website tailored to your business goals.

National Web Design Services with Local Market Expertise

Our web design agency serves businesses nationwide while maintaining deep expertise in key markets including:

South Florida: Fort Lauderdale, Boca Raton, West Palm Beach, Miami
Colorado: Colorado Springs, Denver metro area

We understand both national design trends and local market preferences to create websites that resonate.

West Palm Beach, FL

Colorado Springs, CO

Ready to Build a Website That Drives Results?

Fill out the form below to connect with our web design specialists and discover how a strategic website can drive more traffic, leads, and revenue.

Our Web Design Process

1. Discovery & Strategy

We start by deeply understanding your business, audience, and goals.

This includes:

Stakeholder interviews and business goal definition
User research and audience analysis
Competitive analysis and market positioning
Content audit and strategy
Technical requirements and platform selection

2. Design & Development

We create and build your website with focus on user experience and conversion.

This includes:

Information architecture and wireframing
Visual design and prototyping
Content creation and optimization
Development and platform integration
Quality assurance and cross-device testing

3. Launch & Optimization

We launch strategically and continuously improve performance.

This includes:

Pre-launch testing and final QA
SEO setup and technical optimization
Analytics and conversion tracking implementation
Post-launch monitoring and optimization
Ongoing A/B testing and conversion improvements

Web Design Integrated with Your Digital Marketing

Your website is the hub of your digital marketing—it must work seamlessly with every channel.

Web Design + SEO: Technical foundation and user experience that support search rankings
Web Design + Content Marketing: Engaging layouts that showcase your content effectively
Web Design + PPC: Landing pages optimized for paid traffic conversion
Web Design + Social Media: Social integration and mobile-optimized experiences
Web Design + Email Marketing: Landing pages aligned with email campaigns

When your website supports your entire marketing ecosystem, every channel performs better.

Frequently Asked Questions About Our Web Design Services

Your Web Design Questions Answered

Have questions about web design strategy, development, or costs? Here are answers to the most common questions businesses ask when partnering with a web design agency.

How much does web design cost?

Web design costs vary significantly based on scope, complexity, and features:

Small business websites: $10,000 – $30,000 (5-15 pages, template-based or semi-custom)
Mid-sized business websites: $30,000 – $100,000 (custom design, 15-50 pages, CMS integration)
Enterprise websites: $100,000 – $500,000+ (complex functionality, multi-language, extensive custom development)

Investment depends on your business needs, technical requirements, and growth objectives.

How long does it take to design and build a website?

Timeline depends on project scope and complexity:

Small websites: 8-12 weeks (discovery, design, development, launch)
Mid-sized websites: 12-16 weeks (includes strategy, custom design, development, testing)
Large/enterprise websites: 16-24+ weeks (comprehensive strategy, extensive custom development, integrations)

Timeline includes discovery, design, development, content creation, testing, and launch.

What is mobile-first design and why does it matter?

Mobile-first design means designing for small screens first, then progressively enhancing for larger devices. It matters because:

60%+ of web traffic comes from mobile devices
Mobile-first design ensures fast load times and better performance
Google uses mobile-first indexing for search rankings
Mobile users expect seamless experiences optimized for touchscreens

Every website we build is mobile-first and fully responsive.

What are Core Web Vitals and why do they matter?

Core Web Vitals are Google’s metrics for measuring website performance and user experience:

Largest Contentful Paint (LCP): Page loading speed (should be < 2.5 seconds)
Interaction to Next Paint (INP): Responsiveness to user interactions (should be < 200ms)
Cumulative Layout Shift (CLS): Visual stability during loading (should be < 0.1)

Good Core Web Vitals improve conversion rates, reduce bounce rates, and boost SEO rankings.

What is WCAG and do I need it?

WCAG (Web Content Accessibility Guidelines) are standards for making websites accessible to people with disabilities. Meeting WCAG 2.1 Level AA compliance:

Makes your website usable by everyone, including people with disabilities
Reduces legal risk (accessibility lawsuits are increasing)
Improves SEO through better semantic structure
Enhances user experience for all visitors

We build accessibility into every website from the start.

What is conversion rate optimization (CRO)?

CRO is the process of improving your website to increase the percentage of visitors who complete desired actions. This includes:

A/B testing design variations and content
Analyzing user behavior through heat maps and session recordings
Optimizing forms, CTAs, and navigation to reduce friction
Improving page speed and mobile experience

Even small conversion improvements can dramatically increase revenue.

Do you redesign existing websites?

Yes—we redesign websites that aren’t performing or need modernization. Redesign projects include:

Performance audit identifying opportunities
Strategic redesign focused on conversion improvements
Modern design and UX updates
Technical improvements (speed, mobile, accessibility)
SEO preservation maintaining existing rankings

Many clients see significant conversion rate increases after redesigns.

What platforms do you build websites on?

We work with leading platforms based on your needs:

WordPress: Flexible, extensible, widely supported
HubSpot CMS: Integrated with marketing automation
Custom development: For unique requirements and maximum flexibility

Platform recommendations are made based on your technical requirements, team capabilities, and growth plans.

How do I get started with web design services?

Getting started is straightforward:

Schedule a consultation to discuss your goals, challenges, and vision
Website audit and strategy session where we analyze your current site (if applicable) and competitive landscape
Custom proposal with scope, timeline, and investment
Discovery and design where we collaborate on strategy and creative direction

From there, we build a high-performing website that drives business growth.

What Our Clients Say About Us

Discover why businesses trust THAT Agency for web design services that combine beautiful design with measurable performance.

Amine Aghzafi

THAT Agency continues to provide valuable guidance on how to strengthen visibility across both traditional search engines and the rapidly expanding AI platforms. In a digital landscape that evolves quickly, it has become clear that brands need partners who understand how to optimize for every discovery channel, not just Google. Their leadership has helped clarify how different AI engines such as ChatGPT, Perplexity, Grok and others each rely on unique optimization elements to rank and surface content effectively. This insight has given us a clearer path forward and a stronger understanding of how AI-driven traffic will grow. With more than 21 years serving clients throughout Florida and Colorado, THAT Agency’s experience and forward-thinking approach are evident in the quality of their direction and industry expertise.

Shari Cedar

Bill and his team at THAT Agency are exceptional. They take a hands-on approach that actually moves the needle — and in the digital world, that’s saying a lot. What really stands out is how deeply they understand the nuances of my business. They pay attention to the details, they listen, and they tailor everything to what we actually need. Their support has made a real difference, and I’m genuinely grateful for their partnership.

Tania Ochoa

Working with THAT Agency has been a fantastic experience. Their strategy, design work and attention to detail exceeded my expectations. They took the time to understand my goals and delivered campaigns that actually produced measurable growth. Excellent communication with a talented team!

Mansa Smith

We had the pleasure of working with That Agency, led by Bill, and the experience has been outstanding. Their team delivered a sleek, modern website design that perfectly represents our brand while also implementing a smart digital marketing strategy that’s already driving results. Bill and his team are professional, creative, and attentive to every detail. Highly recommended for anyone looking to elevate their online presence.

Dee Egizio

Bill and Hannah were very generous with their time and made understanding my social media campaigns and website design so easy. I wish I had reached out sooner after covid to get my business back up and running properly!! Thank you THAT Agency!!

Craig Glover

THAT agency has an excellent reputation for quality work that attracts customers. My company engaged their team to recreate our website and make it easier for customers to find us. THAT has been a pleasure to work with to improve our social media impact.

Dylan Gillette

That Agency has provided an excellent marketing service for my companies. The onboarding process is very thorough and it collects a lot of information needed to eliminate the busy work required from the business owner which is a huge win! There overall process seems incredibly thought out and efficient. Overall I have had a great experience working with That Agency!

Samuel Conkright

THAT Agency Colorado Springs has been tremendous to work with. After three months we are already showing up in the AI results using their GEO strategy.

Simon Larson

We’ve been working with THAT Agency for over a year, and their digital marketing expertise has truly transformed our business. From SEO to social media management, their team is knowledgeable, responsive, and dedicated to achieving outstanding results. Their innovative strategies have significantly increased our online visibility and lead generation. Highly recommend them for any business looking to elevate their digital presence!

Ashley Ojea

I recently had the pleasure of working with THAT Agency, and I am thoroughly impressed with their expertise in digital marketing and web development. Their team of professionals excels in creating custom, SEO-friendly websites that not only look great but also perform exceptionally well. THAT Agency’s proficiency in social media marketing, PPC advertising, and content creation has significantly boosted our online presence and generated high-quality leads. They are a top-notch digital marketing agency dedicated to delivering results and ensuring client satisfaction. If you’re looking for a reliable partner to elevate your brand’s online visibility, I highly recommend THAT Agency.

Web Design & Development Services

Web Design Services Built for Conversions and Performance

Web Design Results That Drive Real Business Growth

Web Design for Your Business

Why Choose THAT Agency for Web Design?