Why Dentists Need Digital Marketing

Most patients don’t find their dentist by walking past an office anymore. They search on Google, check reviews, and browse social media. If your website isn’t ranking high, your ads aren’t getting seen, or your online reputation isn’t strong, potential patients will go to your competitors instead.

With effective online marketing for dentists, you’ll be the first practice they see—and the one they trust.

Why Choose THAT Agency for Your Dental Marketing?

We don’t just execute marketing campaigns—we drive real business outcomes across every channel.
  • Dental Marketing Experts – We know what works for dentists, from general practices to specialists.
  • Proven Patient Growth – We don’t just drive traffic—we bring in actual new patients.
  • Custom Strategies – No cookie-cutter plans. Everything is tailored to your practice’s goals.

Our Digital Marketing Services for Dentists

Get More Patients and Grow Your Practice Today

Your next patient is searching for a dentist right now. Will they find you? Let’s make sure they do.

Call 561-832-6262 or request a free consultation today.

Search Engine Optimization (SEO)

Improve your visibility on Google and attract high-intent traffic with our comprehensive SEO services. We help businesses rank for competitive keywords, increase organic traffic, and generate consistent inbound leads.

Our SEO services include:

  • Keyword research and search intent strategy
  • Technical SEO and site architecture optimization
  • On-page optimization and content development
  • Link building and authority development
  • Local SEO for map pack and location-based searches

Goal: Drive long-term, sustainable growth through organic search

Learn More About Our SEO Services

Pay-Per-Click (PPC) Advertising

Generate immediate traffic, leads, and sales with targeted PPC campaigns. Our digital marketing team builds and manages high-performing ad strategies across Google Ads, Microsoft Ads, and social platforms to maximize your return on investment.

Our PPC services include:

  • Campaign strategy and audience targeting
  • Ad creation, testing, and optimization
  • Landing page development and conversion optimization
  • Conversion tracking and attribution modeling
  • Ongoing bid management and performance optimization

Goal: Deliver qualified leads quickly while maintaining efficient cost per acquisition

Learn more about our PPC services

Social Media Marketing

Build brand awareness, engage your audience, and drive conversions through strategic social media marketing. We create and manage campaigns that connect your business with the right audience across platforms like Facebook, Instagram, LinkedIn, and more.

Our social media services include:

  • Organic content strategy and posting
  • Paid social advertising campaigns
  • Audience targeting and engagement strategies
  • Community management
  • Performance tracking and analytics

Goal: Turn social engagement into measurable business growth

Learn more about our social media marketing services

Content Marketing

Attract, educate, and convert your audience with high-quality content designed to rank and perform. Our content marketing strategies support SEO, build authority, and guide users through every stage of the buyer journey.

Our content marketing services include:

  • SEO-focused blog and article creation
  • Landing page and conversion-focused content
  • Video and multimedia content strategy
  • Content distribution and promotion
  • Performance tracking and optimization

Goal: Drive traffic and turn visitors into leads through strategic content

Learn more about our content marketing services

Email Marketing

Nurture leads and drive conversions with targeted email marketing campaigns. We develop automated workflows, segmentation strategies, and performance-driven email campaigns that support your overall marketing funnel.

Goal: Build relationships and drive revenue through strategic email communication

Web Design & Development

Your website is the foundation of your digital marketing strategy. We design and develop high-performing, user-friendly websites optimized for conversions, speed, and search visibility.

Our web design services include:

  • Custom website design and development
  • Conversion rate optimization (CRO)
  • Mobile-first and responsive design
  • SEO-friendly site architecture
  • CMS integration (WordPress, HubSpot, custom solutions)

Goal: Turn your website into a high-converting growth engine

Frequently Asked Questions About Digital Marketing for Dentists

Get the Answers You Need to Make Smart Choices with THAT Agency

Have questions about our digital marketing services for your Dental Practice? We’ve got you covered. Whether you’re wondering about pricing, project timelines, or the results you can expect, we’re here to help you make informed decisions. Explore the FAQs below to find answers to common questions about partnering with THAT Agency. Can’t find what you’re looking for? Don’t hesitate to reach out—we’re always here to ensure your satisfaction and clarity.

Why do dentists need digital marketing?

Patients are searching online for dental services every day. Digital marketing helps your practice appear in search results, attract more patients, and stay ahead of competitors. Without an online presence, you risk losing potential patients to other practices that are actively marketing themselves.

How can SEO help my dental practice attract more patients?

SEO (Search Engine Optimization) improves your website’s ranking on Google when people search for terms like “dentist near me” or “best family dentist in [city]”. A strong SEO strategy helps drive more organic traffic to your website, increasing appointment bookings and growing your practice.

What’s the difference between SEO and PPC for dentists?

SEO helps your website rank in organic (unpaid) search results, while PPC (Pay-Per-Click) advertising places your practice in sponsored search results for instant visibility. A combination of both ensures long-term success, with SEO providing sustainable growth and PPC delivering immediate patient leads.

How much does digital marketing for dentists cost?

The cost of dental marketing varies depending on the services you need. SEO, paid ads, website design, and social media marketing each have different price points. At THAT Agency, we customize marketing plans based on your goals and budget to maximize your return on investment.

How long does it take to see results from online marketing?

SEO and organic strategies take time—usually a few months—to build momentum. However, paid advertising (Google Ads, social media ads) can deliver results almost immediately by driving targeted traffic to your site. A combination of both ensures fast and sustainable patient growth.

What makes THAT Agency different from other dental marketing companies?

We don’t offer cookie-cutter solutions. Our team creates customized marketing strategies that focus on real patient growth, not just website traffic. With over 20 years of experience in digital marketing, we use data-driven strategies to bring in quality patients who are ready to book an appointment.

How can Google Ads help my dental practice?

Google Ads allow you to appear at the top of search results when potential patients search for services like “emergency dentist near me” or “dental implants in [city]”. These ads target high-intent patients who are ready to schedule an appointment, making them a powerful tool for immediate patient acquisition.

What kind of content should a dental website have to rank higher on Google?

A well-optimized dental website should include:

  • Service pages that clearly explain your treatments
  • Location-based pages to improve local rankings
  • Blog posts answering common dental questions
  • Patient testimonials and case studies
  • Clear calls-to-action to schedule an appointment

By consistently publishing relevant content, your practice can rank higher and attract more patients.

Can social media really help grow my dental practice?

Yes. Social media platforms like Facebook and Instagram allow you to engage with potential patients, showcase your expertise, and build trust before they even walk through your door. Posting patient testimonials, before-and-after photos, and dental tips can significantly boost brand awareness and patient inquiries.

How do I get started with digital marketing for my dental practice?

The first step is to assess your current online presence and identify areas for improvement. At THAT Agency, we offer a free consultation to discuss your goals and create a customized dental marketing strategy that fits your practice’s needs. Contact us today to get started.

Real Results for Real Businesses

Panda Pavers

Experienced a 21,046% increase in organic sessions and reached top local rankings through aggressive local SEO and optimization.

Krasner Law

Achieved an 879% increase in organic sessions by shifting to high-intent SEO and eliminating low-value traffic.

William W. Price, P.A.

Saw a 414.89% increase in organic sessions driven by a comprehensive SEO and content strategy.

Synergy Homes

Increased paid leads by 232.5% while reducing cost per lead by 69% through optimized paid search campaigns.

Casas Law

Achieved a 900% increase in goal completions driven by a content-led SEO and inbound strategy.

AccuDock

Increased keyword rankings by 1,046% through a technical SEO and content-driven strategy.