Why Small Businesses Need Digital Marketing

Small businesses face unique challenges. You’re competing against larger brands with bigger budgets, and you need cost-effective, high-impact marketing strategies to stand out. That’s where we come in.

Why Small Businesses Choose THAT Agency

We don’t just execute marketing campaigns—we drive real business outcomes across every channel.

With the right digital marketing strategy, your business can:

  • Increase brand awareness and get in front of more potential customers.
  • Rank higher on Google so customers find you before your competitors.
  • Generate consistent leads without relying solely on referrals.
  • Improve conversion rates by optimizing your website and advertising strategies.
  • Grow your social media presence and connect with your target audience.

Digital marketing levels the playing field, allowing small businesses to compete effectively, drive more sales, and scale their operations sustainably.

We understand small businesses because we’ve helped hundreds of them grow through strategic digital marketing. Here’s why our clients trust us:

  • Customized Strategies – No one-size-fits-all solutions. We tailor marketing plans to your specific goals.
  • Data-Driven Approach – We track everything, ensuring you get measurable results.
  • Transparent Reporting – You’ll always know what’s working and why.
  • Affordable Pricing – High-impact marketing solutions designed for small business budgets.

Comprehensive Digital Marketing Services for Small Businesses

Elevate Your Business’s Online Presence with the Best—THAT Agenc

At THAT Agency, we offer a full range of digital marketing services, customized to meet the unique needs of small businesses.

Search Engine Optimization (SEO)

Improve your visibility on Google and attract high-intent traffic with our comprehensive SEO services. We help businesses rank for competitive keywords, increase organic traffic, and generate consistent inbound leads.

Our SEO services include:

  • Keyword research and search intent strategy
  • Technical SEO and site architecture optimization
  • On-page optimization and content development
  • Link building and authority development
  • Local SEO for map pack and location-based searches

Goal: Drive long-term, sustainable growth through organic search

Learn More About Our SEO Services

Pay-Per-Click (PPC) Advertising

Generate immediate traffic, leads, and sales with targeted PPC campaigns. Our digital marketing team builds and manages high-performing ad strategies across Google Ads, Microsoft Ads, and social platforms to maximize your return on investment.

Our PPC services include:

  • Campaign strategy and audience targeting
  • Ad creation, testing, and optimization
  • Landing page development and conversion optimization
  • Conversion tracking and attribution modeling
  • Ongoing bid management and performance optimization

Goal: Deliver qualified leads quickly while maintaining efficient cost per acquisition

Learn more about our PPC services

Social Media Marketing

Build brand awareness, engage your audience, and drive conversions through strategic social media marketing. We create and manage campaigns that connect your business with the right audience across platforms like Facebook, Instagram, LinkedIn, and more.

Our social media services include:

  • Organic content strategy and posting
  • Paid social advertising campaigns
  • Audience targeting and engagement strategies
  • Community management
  • Performance tracking and analytics

Goal: Turn social engagement into measurable business growth

Learn more about our social media marketing services

Content Marketing

Attract, educate, and convert your audience with high-quality content designed to rank and perform. Our content marketing strategies support SEO, build authority, and guide users through every stage of the buyer journey.

Our content marketing services include:

  • SEO-focused blog and article creation
  • Landing page and conversion-focused content
  • Video and multimedia content strategy
  • Content distribution and promotion
  • Performance tracking and optimization

Goal: Drive traffic and turn visitors into leads through strategic content

Learn more about our content marketing services

Email Marketing

Nurture leads and drive conversions with targeted email marketing campaigns. We develop automated workflows, segmentation strategies, and performance-driven email campaigns that support your overall marketing funnel.

Goal: Build relationships and drive revenue through strategic email communication

Web Design & Development

Your website is the foundation of your digital marketing strategy. We design and develop high-performing, user-friendly websites optimized for conversions, speed, and search visibility.

Our web design services include:

  • Custom website design and development
  • Conversion rate optimization (CRO)
  • Mobile-first and responsive design
  • SEO-friendly site architecture
  • CMS integration (WordPress, HubSpot, custom solutions)

Goal: Turn your website into a high-converting growth engine

Frequently Asked Questions About Small Business Marketing

Get the Answers You Need to Make Smart Choices with THAT Agency

Have questions about our digital marketing services for your small business? We’ve got you covered. Whether you’re wondering about pricing, project timelines, or the results you can expect, we’re here to help you make informed decisions. Explore the FAQs below to find answers to common questions about partnering with THAT Agency. Can’t find what you’re looking for? Don’t hesitate to reach out—we’re always here to ensure your satisfaction and clarity.

How can digital marketing help my small business grow?

Digital marketing helps small businesses increase visibility, attract more customers, and improve conversions. A strong online presence ensures that when potential clients search for your services, they find your business—not your competitors.

How much should a small business invest in digital marketing?

Budgets vary based on industry, competition, and goals. However, most small businesses allocate 5-10% of their revenue to marketing. We offer affordable, scalable solutions so you get maximum value for your investment.

How long does it take to see results?

SEO takes 3-6 months for noticeable improvements.
PPC ads generate leads immediately.
Social media and content marketing require consistent effort but build brand loyalty over time.

What’s the best marketing strategy for a small business?

A combination of SEO, PPC advertising, social media marketing, and email marketing works best. The exact strategy depends on your industry, target audience, and goals.

Is social media marketing worth it for small businesses?

Yes. Social media builds brand awareness, drives website traffic, and engages customers, making it an essential part of digital marketing.

Do I need a website for digital marketing to work?

Absolutely. Your website is the hub of all digital marketing efforts. Without one, you’re missing out on organic traffic, credibility, and conversions.

What’s the difference between SEO and PPC?

SEO improves long-term, organic rankings.
PPC provides instant visibility with paid ads.
A mix of both ensures short-term and long-term success.

Can digital marketing work for local businesses?

Yes! Local SEO, Google Business Profile optimization, and geo-targeted ads help small businesses attract local customers.

How do I track the success of my marketing campaigns?

We provide detailed reports tracking traffic, conversions, and ROI so you know exactly how your marketing is performing.

How do I get started with THAT Agency?

Contact us for a free consultation, and we’ll create a custom marketing strategy tailored to your small business.

Real Results for Real Businesses

Panda Pavers

Experienced a 21,046% increase in organic sessions and reached top local rankings through aggressive local SEO and optimization.

Krasner Law

Achieved an 879% increase in organic sessions by shifting to high-intent SEO and eliminating low-value traffic.

William W. Price, P.A.

Saw a 414.89% increase in organic sessions driven by a comprehensive SEO and content strategy.

Synergy Homes

Increased paid leads by 232.5% while reducing cost per lead by 69% through optimized paid search campaigns.

Casas Law

Achieved a 900% increase in goal completions driven by a content-led SEO and inbound strategy.

AccuDock

Increased keyword rankings by 1,046% through a technical SEO and content-driven strategy.