Why Medical Professionals Need Digital Marketing

The healthcare industry is more competitive than ever. Patients expect easy access to information, online scheduling, and a trustworthy digital presence.

Why Choose THAT Agency for Medical Marketing?

We don’t just execute marketing campaigns—we drive real business outcomes across every channel.

A strong medical marketing strategy helps you:

  • Increase visibility – Appear at the top of search results when patients search for services like “best orthopedic surgeon near me” or “top-rated plastic surgeon in [city]”.
  • Generate high-quality leads – Attract patients actively searching for medical services.
  • Enhance patient trust – Build credibility through educational content, online reviews, and professional branding.
  • Stay competitive – Stand out in a crowded healthcare market and prevent referrals from going to competitors.

A well-executed digital marketing strategy for surgeons and healthcare providers ensures your practice is the go-to choice for potential patients.

  • Industry Expertise – We understand the unique challenges of marketing in healthcare.
  • Custom Strategies – Every campaign is tailored to your practice and specialty.
  • HIPAA Compliance – We ensure all marketing efforts protect patient data and privacy.
  • Lead-Driven Focus – Our goal is real patient growth, not just website traffic.
  • Data-Backed Results – We track and report on every campaign’s performance.

Your next patient is searching for a doctor right now—let’s make sure they find you.

Comprehensive Digital Marketing Services for Healthcare Providers

Take the Next Step – Let’s Grow Your Medical Practice

At THAT Agency, we don’t believe in one-size-fits-all solutions. We craft customized marketing strategies that align with your specialty, target audience, and business goals.

Every day you wait, potential patients are choosing another doctor. It’s time to take control of your online presence and build a marketing strategy that works. Contact THAT Agency today to discuss how we can help grow your Medical Practice.

Search Engine Optimization (SEO)

Improve your visibility on Google and attract high-intent traffic with our comprehensive SEO services. We help businesses rank for competitive keywords, increase organic traffic, and generate consistent inbound leads.

Our SEO services include:

  • Keyword research and search intent strategy
  • Technical SEO and site architecture optimization
  • On-page optimization and content development
  • Link building and authority development
  • Local SEO for map pack and location-based searches

Goal: Drive long-term, sustainable growth through organic search

Learn More About Our SEO Services

Pay-Per-Click (PPC) Advertising

Generate immediate traffic, leads, and sales with targeted PPC campaigns. Our digital marketing team builds and manages high-performing ad strategies across Google Ads, Microsoft Ads, and social platforms to maximize your return on investment.

Our PPC services include:

  • Campaign strategy and audience targeting
  • Ad creation, testing, and optimization
  • Landing page development and conversion optimization
  • Conversion tracking and attribution modeling
  • Ongoing bid management and performance optimization

Goal: Deliver qualified leads quickly while maintaining efficient cost per acquisition

Learn more about our PPC services

Social Media Marketing

Build brand awareness, engage your audience, and drive conversions through strategic social media marketing. We create and manage campaigns that connect your business with the right audience across platforms like Facebook, Instagram, LinkedIn, and more.

Our social media services include:

  • Organic content strategy and posting
  • Paid social advertising campaigns
  • Audience targeting and engagement strategies
  • Community management
  • Performance tracking and analytics

Goal: Turn social engagement into measurable business growth

Learn more about our social media marketing services

Content Marketing

Attract, educate, and convert your audience with high-quality content designed to rank and perform. Our content marketing strategies support SEO, build authority, and guide users through every stage of the buyer journey.

Our content marketing services include:

  • SEO-focused blog and article creation
  • Landing page and conversion-focused content
  • Video and multimedia content strategy
  • Content distribution and promotion
  • Performance tracking and optimization

Goal: Drive traffic and turn visitors into leads through strategic content

Learn more about our content marketing services

Email Marketing

Nurture leads and drive conversions with targeted email marketing campaigns. We develop automated workflows, segmentation strategies, and performance-driven email campaigns that support your overall marketing funnel.

Goal: Build relationships and drive revenue through strategic email communication

Web Design & Development

Your website is the foundation of your digital marketing strategy. We design and develop high-performing, user-friendly websites optimized for conversions, speed, and search visibility.

Our web design services include:

  • Custom website design and development
  • Conversion rate optimization (CRO)
  • Mobile-first and responsive design
  • SEO-friendly site architecture
  • CMS integration (WordPress, HubSpot, custom solutions)

Goal: Turn your website into a high-converting growth engine

Frequently Asked Questions About Medical Marketing

Get the Answers You Need to Make Smart Choices with THAT Agency

Have questions about our digital marketing services for your Medical Practice? We’ve got you covered. Whether you’re wondering about pricing, project timelines, or the results you can expect, we’re here to help you make informed decisions. Explore the FAQs below to find answers to common questions about partnering with THAT Agency. Can’t find what you’re looking for? Don’t hesitate to reach out—we’re always here to ensure your satisfaction and clarity.

Why do medical professionals need digital marketing?

Patients now rely on Google searches, online reviews, and social media to choose healthcare providers. A strong digital presence ensures your practice stands out and attracts new patients.

How does SEO help doctors and surgeons get more patients?

SEO increases your visibility in search results, making it easier for patients to find you when searching for medical services like “plastic surgeon in [city]” or “best orthopedic doctor near me.”

What is local SEO, and why is it important for doctors?

Local SEO helps your practice appear in Google’s Local 3-Pack, increasing calls and appointment requests from patients in your area.

How do online reviews impact patient decisions?

Over 80% of patients read reviews before choosing a doctor. A strong review profile builds trust and improves search rankings.

What type of content should doctors publish online?

Educational blogs explaining medical procedures
Patient success stories and testimonials
Videos answering common medical questions
Service pages with detailed treatment information

Can digital marketing help medical practices attract high-value patients?

Yes. SEO, PPC, and content marketing target patients actively searching for specialized treatments, leading to higher-quality leads.

What is PPC, and how does it work for medical professionals?

PPC advertising places your practice at the top of search results, driving instant patient inquiries through Google Ads and social media ads.

How can social media help medical professionals?

Social media increases patient engagement, improves brand awareness, and allows practices to educate, inform, and connect with their audience.

How long does it take to see results from medical marketing?

SEO takes 3-6 months for significant growth, while PPC ads generate leads immediately.

How can THAT Agency help my practice grow?

We specialize in digital marketing for surgeons and healthcare providers, using SEO, PPC, content marketing, and reputation management to increase patient leads and bookings.

Real Results for Real Businesses

Panda Pavers

Experienced a 21,046% increase in organic sessions and reached top local rankings through aggressive local SEO and optimization.

Krasner Law

Achieved an 879% increase in organic sessions by shifting to high-intent SEO and eliminating low-value traffic.

William W. Price, P.A.

Saw a 414.89% increase in organic sessions driven by a comprehensive SEO and content strategy.

Synergy Homes

Increased paid leads by 232.5% while reducing cost per lead by 69% through optimized paid search campaigns.

Casas Law

Achieved a 900% increase in goal completions driven by a content-led SEO and inbound strategy.

AccuDock

Increased keyword rankings by 1,046% through a technical SEO and content-driven strategy.