Digital Marketing for Roofer

Drive More Projects

At THAT Agency, we specialize in marketing for roofers, helping roofing companies generate more leads, increase revenue, and dominate their service areas. Whether you specialize in residential roofing, commercial roofing, repairs, or new installations, we build custom marketing strategies that put your company in front of high-intent customers.

Why Digital Marketing is Essential for Roofing Companies

Word-of-mouth referrals are great, but they aren’t enough to sustain a growing roofing business.

Why Choose THAT Agency for Roofing Marketing?

We don’t just execute marketing campaigns—we drive real business outcomes across every channel.

With over 80 percent of homeowners searching online for contractors before making a call, a strong digital marketing strategy ensures that your business:

Ranks higher on Google so potential customers find you first
Generates high-quality leads from homeowners and businesses needing roofing services
Builds a trusted online reputation with strong reviews and branding
Outperforms competitors who are also trying to capture your market
Increases long-term growth without relying solely on paid advertising

If your company isn’t showing up when people search for “roofing contractor near me,” your competitors are getting those calls. Let’s make sure your business is the one they find.

Marketing a roofing business requires industry-specific expertise. At THAT Agency, we don’t use cookie-cutter marketing strategies. Instead, we create custom marketing plans that align with your roofing company’s goals.

When you work with us, you get:

A team that understands the roofing industry and how to market it effectively
Proven lead generation strategies that bring in more high-quality customer inquiries
Custom-tailored digital marketing campaigns designed for long-term business growth
Transparent reporting and analytics, so you always know what’s working

If you’re ready to scale your roofing business, we’re here to help.

Our Digital Marketing Services for Roofers

Start Generating More Roofing Leads Today

We offer a comprehensive approach to marketing Roofing businesses, focusing on the strategies that drive real results.

The best roofing companies invest in digital marketing that works. If you want more leads, more booked jobs, and a higher return on investment, it’s time to take your marketing to the next level. Contact THAT Agency today to discuss how we can help grow your roofing business.

Search Engine Optimization (SEO)

Improve your visibility on Google and attract high-intent traffic with our comprehensive SEO services. We help businesses rank for competitive keywords, increase organic traffic, and generate consistent inbound leads.

Our SEO services include:

Keyword research and search intent strategy
Technical SEO and site architecture optimization
On-page optimization and content development
Link building and authority development
Local SEO for map pack and location-based searches

Goal: Drive long-term, sustainable growth through organic search

Learn More About Our SEO Services

Pay-Per-Click (PPC) Advertising

Generate immediate traffic, leads, and sales with targeted PPC campaigns. Our digital marketing team builds and manages high-performing ad strategies across Google Ads, Microsoft Ads, and social platforms to maximize your return on investment.

Our PPC services include:

Campaign strategy and audience targeting
Ad creation, testing, and optimization
Landing page development and conversion optimization
Conversion tracking and attribution modeling
Ongoing bid management and performance optimization

Goal: Deliver qualified leads quickly while maintaining efficient cost per acquisition

Learn more about our PPC services

Social Media Marketing

Build brand awareness, engage your audience, and drive conversions through strategic social media marketing. We create and manage campaigns that connect your business with the right audience across platforms like Facebook, Instagram, LinkedIn, and more.

Our social media services include:

Organic content strategy and posting
Paid social advertising campaigns
Audience targeting and engagement strategies
Community management
Performance tracking and analytics

Goal: Turn social engagement into measurable business growth

Learn more about our social media marketing services

Content Marketing

Attract, educate, and convert your audience with high-quality content designed to rank and perform. Our content marketing strategies support SEO, build authority, and guide users through every stage of the buyer journey.

Our content marketing services include:

SEO-focused blog and article creation
Landing page and conversion-focused content
Video and multimedia content strategy
Content distribution and promotion
Performance tracking and optimization

Goal: Drive traffic and turn visitors into leads through strategic content

Learn more about our content marketing services

Email Marketing

Nurture leads and drive conversions with targeted email marketing campaigns. We develop automated workflows, segmentation strategies, and performance-driven email campaigns that support your overall marketing funnel.

Goal: Build relationships and drive revenue through strategic email communication

Web Design & Development

Your website is the foundation of your digital marketing strategy. We design and develop high-performing, user-friendly websites optimized for conversions, speed, and search visibility.

Our web design services include:

Custom website design and development
Conversion rate optimization (CRO)
Mobile-first and responsive design
SEO-friendly site architecture
CMS integration (WordPress, HubSpot, custom solutions)

Goal: Turn your website into a high-converting growth engine

Ready to Grow Your Business with Integrated Digital Marketing?

Let’s Build a Strategy That Delivers Measurable Results

Partner with a digital marketing agency that focuses on performance, transparency, and sustainable growth. Let’s create an integrated strategy tailored to your business goals.

Grow Your Roofing Business with Proven Marketing Strategies

The roofing industry is highly competitive, and homeowners and businesses turn to Google first when they need roofing services. If your company isn’t ranking on search engines or actively engaging potential customers online, you’re losing leads to competitors who are investing in digital marketing for roofers.

Ready to grow your Roofing Business? Contact THAT Agency today for a free consultation and let’s start building your success.

West Palm Beach, FL

Colorado Springs, CO

Ready to Transform Your Digital Strategy and Drive Growth?

Fill out the form below to connect with our digital marketing specialists and discover how we can help you achieve your business goals.

Frequently Asked Questions About Roofing Marketing

Get the Answers You Need to Make Smart Choices with THAT Agency

Have questions about our digital marketing services for your Roofing Company? We’ve got you covered. Whether you’re wondering about pricing, project timelines, or the results you can expect, we’re here to help you make informed decisions. Explore the FAQs below to find answers to common questions about partnering with THAT Agency. Can’t find what you’re looking for? Don’t hesitate to reach out—we’re always here to ensure your satisfaction and clarity.

How does digital marketing help roofers generate more leads?

Digital marketing makes your roofing company more visible online, helping potential customers find you when they need roofing services. With SEO, PPC, and a well-designed website, your business can generate consistent, high-quality leads every month.

How long does it take to see results from SEO?

SEO is a long-term strategy, and results typically start appearing within 3 to 6 months. However, once your website ranks highly, organic leads come in consistently without needing paid ads.

What’s the best way to advertise a roofing company?

A combination of SEO and PPC advertising works best. SEO brings in long-term organic traffic, while PPC generates instant leads by placing your business at the top of search results.

How important are Google reviews for roofing companies?

Extremely important. Over 90 percent of customers read reviews before hiring a roofer. A strong review profile improves your search rankings and trustworthiness, leading to more conversions.

How much should a roofing company spend on digital marketing?

Budgets vary, but most roofing companies should invest at least 5-10% of their revenue into marketing. A mix of SEO, PPC, and social media marketing provides the best results.

Do roofing companies need social media marketing?

Yes. Social media helps build brand awareness, showcase projects, and engage with potential customers. Facebook and Instagram ads also help drive leads.

What’s the difference between SEO and PPC for roofers?

SEO is free traffic that builds over time, while PPC is paid advertising that brings immediate leads. The best roofing marketing strategies combine both for long-term and short-term success.

How do I rank my roofing company in Google’s Local Map Pack?

By optimizing your Google Business Profile, gathering customer reviews, and implementing local SEO strategies like citation building and local backlinks.

Can I generate roofing leads without paying for ads?

Yes. A strong SEO strategy, optimized website, and local SEO efforts will generate leads organically over time.

How can THAT Agency help my roofing business grow?

Contact us today for a free consultation. We create custom roofing marketing strategies that include SEO, PPC, website optimization, social media management, and reputation management to drive real business growth.

What Our Clients Say About Us

Discover why THAT Agency is the trusted digital marketing company for businesses seeking outstanding results. Read reviews from clients who have experienced our comprehensive, performance-driven services firsthand.

Amine Aghzafi

THAT Agency continues to provide valuable guidance on how to strengthen visibility across both traditional search engines and the rapidly expanding AI platforms. In a digital landscape that evolves quickly, it has become clear that brands need partners who understand how to optimize for every discovery channel, not just Google. Their leadership has helped clarify how different AI engines such as ChatGPT, Perplexity, Grok and others each rely on unique optimization elements to rank and surface content effectively. This insight has given us a clearer path forward and a stronger understanding of how AI-driven traffic will grow. With more than 21 years serving clients throughout Florida and Colorado, THAT Agency’s experience and forward-thinking approach are evident in the quality of their direction and industry expertise.

Shari Cedar

Bill and his team at THAT Agency are exceptional. They take a hands-on approach that actually moves the needle — and in the digital world, that’s saying a lot. What really stands out is how deeply they understand the nuances of my business. They pay attention to the details, they listen, and they tailor everything to what we actually need. Their support has made a real difference, and I’m genuinely grateful for their partnership.

Tania Ochoa

Working with THAT Agency has been a fantastic experience. Their strategy, design work and attention to detail exceeded my expectations. They took the time to understand my goals and delivered campaigns that actually produced measurable growth. Excellent communication with a talented team!

Mansa Smith

We had the pleasure of working with That Agency, led by Bill, and the experience has been outstanding. Their team delivered a sleek, modern website design that perfectly represents our brand while also implementing a smart digital marketing strategy that’s already driving results. Bill and his team are professional, creative, and attentive to every detail. Highly recommended for anyone looking to elevate their online presence.

Dee Egizio

Bill and Hannah were very generous with their time and made understanding my social media campaigns and website design so easy. I wish I had reached out sooner after covid to get my business back up and running properly!! Thank you THAT Agency!!

Craig Glover

THAT agency has an excellent reputation for quality work that attracts customers. My company engaged their team to recreate our website and make it easier for customers to find us. THAT has been a pleasure to work with to improve our social media impact.

Dylan Gillette

That Agency has provided an excellent marketing service for my companies. The onboarding process is very thorough and it collects a lot of information needed to eliminate the busy work required from the business owner which is a huge win! There overall process seems incredibly thought out and efficient. Overall I have had a great experience working with That Agency!

Samuel Conkright

THAT Agency Colorado Springs has been tremendous to work with. After three months we are already showing up in the AI results using their GEO strategy.

Simon Larson

We’ve been working with THAT Agency for over a year, and their digital marketing expertise has truly transformed our business. From SEO to social media management, their team is knowledgeable, responsive, and dedicated to achieving outstanding results. Their innovative strategies have significantly increased our online visibility and lead generation. Highly recommend them for any business looking to elevate their digital presence!

Ashley Ojea

I recently had the pleasure of working with THAT Agency, and I am thoroughly impressed with their expertise in digital marketing and web development. Their team of professionals excels in creating custom, SEO-friendly websites that not only look great but also perform exceptionally well. THAT Agency’s proficiency in social media marketing, PPC advertising, and content creation has significantly boosted our online presence and generated high-quality leads. They are a top-notch digital marketing agency dedicated to delivering results and ensuring client satisfaction. If you’re looking for a reliable partner to elevate your brand’s online visibility, I highly recommend THAT Agency.

Digital Marketing for Roofer

Why Digital Marketing is Essential for Roofing Companies

Why Choose THAT Agency for Roofing Marketing?